{"id":1417,"date":"2024-02-23T17:31:49","date_gmt":"2024-02-23T20:31:49","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1417"},"modified":"2024-02-23T17:31:50","modified_gmt":"2024-02-23T20:31:50","slug":"kipling","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/kipling\/","title":{"rendered":"Kipling teve crescimento de 190% YoY de receita e recordes de vendas em 2023"},"content":{"rendered":"\n<p>A <strong>Kipling <\/strong>\u00e9 uma marca belga fundada em 1987, conhecida por seus designs funcionais, inovadores e cheios de estilo. A marca oferece uma ampla gama de produtos de alta qualidade, como bolsas, mochilas, malas, acess\u00f3rios e vestu\u00e1rio, para homens, mulheres e crian\u00e7as.<\/p>\n\n\n\n<p>O <strong>Grupo Aste<\/strong>, refer\u00eancia no segmento de acess\u00f3rios, vestu\u00e1rio e cal\u00e7ados no Brasil, \u00e9 a distribuidora exclusiva da Kipling no pa\u00eds. H\u00e1 mais de 50 anos, o grupo desenvolve suas atividades atrav\u00e9s do varejo, atacado e e-commerce, com mais de 5.900 pontos de venda em todo o territ\u00f3rio nacional.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio da Performa Web para aumentar as vendas da Kipling\u00a0<\/h2>\n\n\n\n<p>No cen\u00e1rio pand\u00eamico e p\u00f3s-pand\u00eamico, a Kipling, j\u00e1 consolidada no mercado, buscava se tornar protagonista no cen\u00e1rio digital, transformando seu site em um dos principais canais de vendas da marca. Isso exigiu que a<a href=\"https:\/\/www.performaweb.com.br\/\"> Performa Web<\/a> fizesse uma revis\u00e3o completa das estrat\u00e9gias dos canais online para, ent\u00e3o, aplicar as melhores pr\u00e1ticas. O plano incluiu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inclus\u00e3o de novos canais parceiros<\/strong>: expans\u00e3o da presen\u00e7a da Kipling em plataformas relevantes para o p\u00fablico-alvo, como<a href=\"https:\/\/www.performaweb.com.br\/inbound-marketing\/redes-sociais\"> redes sociais.<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Otimiza\u00e7\u00e3o dos canais j\u00e1 existentes<\/strong>: aprimoramento das<a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\"> campanhas<\/a> e estrat\u00e9gias nos canais j\u00e1 utilizados pela marca.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O resultado<\/h2>\n\n\n\n<p>A implementa\u00e7\u00e3o do novo plano resultou em um crescimento exponencial de receita YoY de <strong>190%<\/strong>, com recordes hist\u00f3ricos de venda no site, tanto em per\u00edodos sazonais quanto em meses com menor demanda.&nbsp;<\/p>\n\n\n\n<p>A <strong>Kipling <\/strong>n\u00e3o apenas se tornou um player de destaque no<a href=\"https:\/\/www.performaweb.com.br\/desenvolvimento\/ecommerce\"> e-commerce<\/a> brasileiro, mas tamb\u00e9m aumentou significativamente o ROAS (retorno sobre investimento em publicidade).<\/p>\n\n\n\n<p>Em outras palavras, o case da Kipling demonstra a import\u00e2ncia de uma estrat\u00e9gia de m\u00eddia online completa, aliada \u00e0 constante busca por otimiza\u00e7\u00e3o e aprimoramento. A parceria com a<strong> Performa Web<\/strong> como parceira estrat\u00e9gica, experiente e com profundo conhecimento do mercado digital foi fundamental para o sucesso da marca.<\/p>\n\n\n\n<p>Para saber mais sobre como a<a href=\"https:\/\/www.performaweb.com.br\/\"> Performa Web<\/a> pode ajudar sua empresa a alcan\u00e7ar resultados extraordin\u00e1rios no mundo digital,<a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\"> clique aqui e fale conosco<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Kipling \u00e9 uma marca belga fundada em 1987, conhecida por seus designs funcionais, inovadores e cheios de estilo. A marca oferece [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[170,19,169,33],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-cases-de-sucesso","tag-gestao-de-midia","tag-kliping","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kipling teve crescimento de 190% YoY de receita em 2023<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o case de sucesso da Kipling que teve um crescimento de 190% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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