{"id":1460,"date":"2026-03-06T09:54:00","date_gmt":"2026-03-06T12:54:00","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1460"},"modified":"2026-03-11T10:45:08","modified_gmt":"2026-03-11T13:45:08","slug":"wish-case-de-sucesso-performa-web","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/","title":{"rendered":"Grupo Wish cresce 114% na Black Friday com estrat\u00e9gia digital da Performa Web"},"content":{"rendered":"\n<p>Na Black Friday de 2023, o <a href=\"https:\/\/www.grupowish.com\/\"><strong>Grupo Wish<\/strong><\/a> registrou um crescimento de 114% nas vendas com o suporte estrat\u00e9gico da <strong>Performa Web<\/strong>. Mais do que um resultado expressivo, o case comprova o impacto de uma consultoria de estrat\u00e9gia de marketing orientada por dados e centrada em performance para gerar aumento de receita e reconhecimento de marca. Vem saber mais!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio: impulsionar performance e aumentar receita na hotelaria<\/h2>\n\n\n\n<p>Com um portf\u00f3lio diversificado e presen\u00e7a em alguns dos principais destinos tur\u00edsticos do Brasil, como Natal, Salvador, Foz do Igua\u00e7u e Gramado, o <strong>Grupo Wish<\/strong> \u00e9 um dos maiores nomes da hotelaria nacional. A empresa atua em diferentes frentes da hospitalidade por meio de quatro bandeiras complementares:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wish Resorts<\/strong>: resorts completos voltados \u00e0 experi\u00eancia de lazer e gastronomia;<\/li>\n\n\n\n<li><strong>Prodigy<\/strong>: hot\u00e9is urbanos que unem conforto e localiza\u00e7\u00e3o estrat\u00e9gica;<\/li>\n\n\n\n<li><strong>Linx<\/strong>: hospedagens pr\u00e1ticas pr\u00f3ximas a aeroportos;<\/li>\n\n\n\n<li><strong>Marupiara Resort<\/strong>: resort all inclusive em Porto de Galinhas, ideal para fam\u00edlias.<br><\/li>\n<\/ul>\n\n\n\n<p>Com diferentes perfis de p\u00fablico e presen\u00e7a multicanal, o grupo precisava unificar sua estrat\u00e9gia digital e aumentar a performance de vendas, sem perder a identidade de cada marca. A meta era ousada: superar o recorde da Black Friday 2022, ampliando receita, reservas diretas e base de leads qualificados.<\/p>\n\n\n\n<p>Para isso, o <strong>Grupo Wish<\/strong> contou com a expertise da Performa Web, que desenvolveu uma estrat\u00e9gia digital para hot\u00e9is e resorts baseada em dados, automa\u00e7\u00e3o e foco total na experi\u00eancia do cliente no ambiente digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A estrat\u00e9gia da Performa Web: dados, tecnologia e convers\u00e3o<\/h2>\n\n\n\n<p>Com mais de tr\u00eas meses de anteced\u00eancia, a nossa ag\u00eancia de marketing digital para hotelaria criou um plano de a\u00e7\u00e3o completo, com foco em crescimento de vendas em hospitalidade e otimiza\u00e7\u00e3o de campanhas. As principais frentes da opera\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cria\u00e7\u00e3o de campanhas personalizadas:<\/strong> desenvolvimento de <a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\">an\u00fancios segmentados<\/a> por bandeira, destino e comportamento do usu\u00e1rio, com mensagens e ofertas adaptadas a cada p\u00fablico.\u00a0<\/li>\n\n\n\n<li><strong>Otimiza\u00e7\u00e3o para convers\u00e3o: <\/strong>an\u00e1lise cont\u00ednua dos canais de tr\u00e1fego e das p\u00e1ginas de venda (testes, ajustes de funil e melhorias no processo de reserva) para maximizar taxa de convers\u00e3o e reservas diretas.\u00a0<\/li>\n\n\n\n<li><strong>War Room de performance:<\/strong> opera\u00e7\u00e3o dedicada durante a semana da Black Friday para monitoramento em tempo real, aloca\u00e7\u00e3o din\u00e2mica de or\u00e7amento e tomada de decis\u00e3o \u00e1gil baseada em m\u00e9tricas.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>O resultado foi uma execu\u00e7\u00e3o precisa, sustentada por planejamento antecipado e an\u00e1lise cont\u00ednua de dados, o que garantiu resultados em performance digital s\u00f3lidos e mensur\u00e1veis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: recorde hist\u00f3rico e crescimento sustent\u00e1vel<\/h2>\n\n\n\n<p>O resultado da parceria entre o <strong>Grupo Wish<\/strong> e a <strong>Performa Web<\/strong> foi excepcional, com a Black Friday atingindo o maior resultado da hist\u00f3ria da empresa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+114% de crescimento em vendas em rela\u00e7\u00e3o a 2022;<\/li>\n\n\n\n<li>Recorde hist\u00f3rico de faturamento no m\u00eas de novembro;<\/li>\n\n\n\n<li>Aumento expressivo de tr\u00e1fego qualificado nos sites das bandeiras;<\/li>\n\n\n\n<li>Melhoria na taxa de convers\u00e3o e base de leads;<\/li>\n\n\n\n<li>Fortalecimento da experi\u00eancia digital da marca e fideliza\u00e7\u00e3o de h\u00f3spedes.<br><\/li>\n<\/ul>\n\n\n\n<p>A campanha confirmou o papel da consultoria estrat\u00e9gica de marketing e da performance de marketing para hotelaria como pilares para o aumento de receita em hot\u00e9is e resorts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aprendizados e insights: o que faz uma Black Friday de sucesso<\/h2>\n\n\n\n<p>O case mostra como estrat\u00e9gias de vendas para hot\u00e9is bem-sucedidas exigem planejamento e integra\u00e7\u00e3o de dados. Al\u00e9m disso, entre os aprendizados mais valiosos, destacam-se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Planejar com anteced\u00eancia<\/strong> \u00e9 essencial para garantir performance;<\/li>\n\n\n\n<li><strong>Segmentar e personalizar<\/strong> aumenta a relev\u00e2ncia e o retorno das campanhas;<\/li>\n\n\n\n<li><strong>Otimizar continuamente<\/strong> canais e p\u00e1ginas \u00e9 o caminho da convers\u00e3o;<\/li>\n\n\n\n<li><strong>Unir m\u00eddia, SEO e BI<\/strong> gera resultados consistentes e escal\u00e1veis;<\/li>\n\n\n\n<li><strong>Focar na experi\u00eancia digital<\/strong> transforma visitantes em h\u00f3spedes fi\u00e9is.<\/li>\n<\/ul>\n\n\n\n<p>Mais do que uma campanha de alto desempenho, o projeto mostra o poder da transforma\u00e7\u00e3o digital na hotelaria quando h\u00e1 sinergia entre estrat\u00e9gia, tecnologia e prop\u00f3sito de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fale com nossos especialistas em marketing para hotelaria<\/h2>\n\n\n\n<p>A <strong>Performa Web<\/strong>, ag\u00eancia de performance digital especializada em marketing para redes de hot\u00e9is e resorts, combina consultoria estrat\u00e9gica, tecnologia e criatividade para impulsionar resultados. Nossas solu\u00e7\u00f5es digitais cobrem toda a jornada do cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.performaweb.com.br\/consultoria-e-estrategia\">Consultoria estrat\u00e9gica de marketing<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\">Gest\u00e3o de m\u00eddia<\/a> paga para hot\u00e9is;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/inbound-marketing\/seo\">SEO<\/a> e <a href=\"https:\/\/www.performaweb.com.br\/inbound-marketing\/marketing-de-conteudo\">conte\u00fado<\/a> para o setor hoteleiro;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/inbound-marketing\">Inbound marketing<\/a> B2B e B2C;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/desenvolvimento\">Desenvolvimento web<\/a> e otimiza\u00e7\u00e3o de sites hoteleiros;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/business-intelligence\">Business Intelligence<\/a> e dados de performance;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/criacao-digital\">Cria\u00e7\u00e3o digital<\/a> e design estrat\u00e9gico;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/desenvolvimento\/cro\">CRO<\/a> e otimiza\u00e7\u00e3o da taxa de convers\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\">Fale com nosso time<\/a> e descubra como as solu\u00e7\u00f5es digitais da Performa Web podem elevar o desempenho do seu neg\u00f3cio e gerar crescimento sustent\u00e1vel na hotelaria!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na Black Friday de 2023, o Grupo Wish registrou um crescimento de 114% nas vendas com o suporte estrat\u00e9gico da Performa Web. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[176,171,33,175],"class_list":["post-1460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-case-de-sucesso","tag-cases","tag-marketing-digital","tag-wish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wish teve crescimento de 114% YoY de vendas na Black Friday<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wish teve crescimento de 114% YoY de vendas na Black Friday\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Performa Web Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/performaweb\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-06T12:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T13:45:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Performa Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performaweb\" \/>\n<meta name=\"twitter:site\" content=\"@performaweb\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Performa Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/\"},\"author\":{\"name\":\"Performa Web\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/78638aefa223483434567f5f88d2f902\"},\"headline\":\"Grupo Wish cresce 114% na Black Friday com estrat\u00e9gia digital da Performa Web\",\"datePublished\":\"2026-03-06T12:54:00+00:00\",\"dateModified\":\"2026-03-11T13:45:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/\"},\"wordCount\":826,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Wish-blog.png\",\"keywords\":[\"case de sucesso\",\"cases\",\"marketing digital\",\"wish\"],\"articleSection\":[\"Cases\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/\",\"name\":\"Wish teve crescimento de 114% YoY de vendas na Black Friday\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Wish-blog.png\",\"datePublished\":\"2026-03-06T12:54:00+00:00\",\"dateModified\":\"2026-03-11T13:45:08+00:00\",\"description\":\"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Wish-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Wish-blog.png\",\"width\":750,\"height\":550,\"caption\":\"Grupo Wish\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/cases\\\/wish-case-de-sucesso-performa-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Grupo Wish cresce 114% na Black Friday com estrat\u00e9gia digital da Performa Web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\",\"name\":\"Blog Performa Web\",\"description\":\"No blog da Performa Web voc\u00ea encontra as principais novidades sobre marketing digital, m\u00eddia e performance.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\",\"name\":\"Performa Web\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo.png\",\"width\":1266,\"height\":354,\"caption\":\"Performa Web\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/performaweb\",\"https:\\\/\\\/x.com\\\/performaweb\",\"https:\\\/\\\/www.instagram.com\\\/performaweb\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/4987081\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/78638aefa223483434567f5f88d2f902\",\"name\":\"Performa Web\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"caption\":\"Performa Web\"},\"description\":\"Conhe\u00e7a nossa equipe de autores da Performa Web\",\"sameAs\":[\"https:\\\/\\\/www.performaweb.com.br\\\/blog\"],\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/author\\\/pw\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wish teve crescimento de 114% YoY de vendas na Black Friday","description":"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/","og_locale":"pt_BR","og_type":"article","og_title":"Wish teve crescimento de 114% YoY de vendas na Black Friday","og_description":"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.","og_url":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/","og_site_name":"Performa Web Blog","article_publisher":"https:\/\/www.facebook.com\/performaweb","article_published_time":"2026-03-06T12:54:00+00:00","article_modified_time":"2026-03-11T13:45:08+00:00","og_image":[{"width":750,"height":550,"url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png","type":"image\/png"}],"author":"Performa Web","twitter_card":"summary_large_image","twitter_creator":"@performaweb","twitter_site":"@performaweb","twitter_misc":{"Escrito por":"Performa Web","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#article","isPartOf":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/"},"author":{"name":"Performa Web","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/person\/78638aefa223483434567f5f88d2f902"},"headline":"Grupo Wish cresce 114% na Black Friday com estrat\u00e9gia digital da Performa Web","datePublished":"2026-03-06T12:54:00+00:00","dateModified":"2026-03-11T13:45:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/"},"wordCount":826,"publisher":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png","keywords":["case de sucesso","cases","marketing digital","wish"],"articleSection":["Cases"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/","url":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/","name":"Wish teve crescimento de 114% YoY de vendas na Black Friday","isPartOf":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#primaryimage"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png","datePublished":"2026-03-06T12:54:00+00:00","dateModified":"2026-03-11T13:45:08+00:00","description":"Conhe\u00e7a o case de sucesso do Grupo Wish que teve um crescimento de 114% YoY em 2023 com as estrat\u00e9gias de marketing da Performa Web.","breadcrumb":{"@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#primaryimage","url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png","contentUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Wish-blog.png","width":750,"height":550,"caption":"Grupo Wish"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performaweb.com.br\/blog\/cases\/wish-case-de-sucesso-performa-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.performaweb.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Grupo Wish cresce 114% na Black Friday com estrat\u00e9gia digital da Performa Web"}]},{"@type":"WebSite","@id":"https:\/\/www.performaweb.com.br\/blog\/#website","url":"https:\/\/www.performaweb.com.br\/blog\/","name":"Blog Performa Web","description":"No blog da Performa Web voc\u00ea encontra as principais novidades sobre marketing digital, m\u00eddia e performance.","publisher":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performaweb.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.performaweb.com.br\/blog\/#organization","name":"Performa Web","url":"https:\/\/www.performaweb.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2021\/07\/logo.png","contentUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2021\/07\/logo.png","width":1266,"height":354,"caption":"Performa Web"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/performaweb","https:\/\/x.com\/performaweb","https:\/\/www.instagram.com\/performaweb","https:\/\/www.linkedin.com\/company\/4987081"]},{"@type":"Person","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/person\/78638aefa223483434567f5f88d2f902","name":"Performa Web","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","caption":"Performa Web"},"description":"Conhe\u00e7a nossa equipe de autores da Performa Web","sameAs":["https:\/\/www.performaweb.com.br\/blog"],"url":"https:\/\/www.performaweb.com.br\/blog\/author\/pw\/"}]}},"_links":{"self":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1460"}],"version-history":[{"count":3,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions"}],"predecessor-version":[{"id":1886,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1460\/revisions\/1886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/media\/1461"}],"wp:attachment":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}