{"id":1465,"date":"2026-05-12T12:37:00","date_gmt":"2026-05-12T15:37:00","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1465"},"modified":"2026-05-22T17:44:54","modified_gmt":"2026-05-22T20:44:54","slug":"remarketing-no-meta-ads","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/","title":{"rendered":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads e escalar a convers\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No marketing de performance, ignorar quem j\u00e1 interagiu com sua marca \u00e9 desperdi\u00e7ar a parcela mais qualificada do seu tr\u00e1fego. O crescimento sustent\u00e1vel depende da capacidade de reengajar usu\u00e1rios que demonstraram inten\u00e7\u00e3o, mas n\u00e3o converteram por algum motivo espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>Meta Ads <\/strong><a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\/remarketing\"><strong>remarketing<\/strong><\/a> evoluiu de uma simples persegui\u00e7\u00e3o baseada em cookies para se tornar uma estrat\u00e9gia de dados prim\u00e1rios (first-party data). Hoje, o sucesso n\u00e3o est\u00e1 na repeti\u00e7\u00e3o exaustiva, mas na precis\u00e3o da mensagem enviada no momento exato da jornada de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrutura t\u00e9cnica: a intelig\u00eancia por tr\u00e1s do Meta Ads remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o cen\u00e1rio ideal para o Meta Ads remarketing conta com uma estrutura de dados h\u00edbrida, combinando o Meta Pixel com a <strong>API de Convers\u00f5es (CAPI). <\/strong>Essa integra\u00e7\u00e3o cobre os pontos cegos que o rastreamento via navegador sozinho n\u00e3o consegue resolver, garantindo que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O algoritmo pare de trabalhar no escuro:<\/strong> com a redund\u00e2ncia de sinais via servidor, identificamos convers\u00f5es que antes seriam perdidas para os bloqueadores de an\u00fancios.<\/li>\n\n\n\n<li><strong>Os dados fiquem limpos com a deduplica\u00e7\u00e3o:<\/strong> com os sinais vindos de dois caminhos (Meta Pixel e CAPI), o Gerenciador de An\u00fancios organiza essas informa\u00e7\u00f5es para n\u00e3o contar a mesma venda duas vezes.<\/li>\n\n\n\n<li><strong>O p\u00fablico de remarketing no Meta Ads para de encolher: <\/strong>sem a CAPI suas listas de usu\u00e1rios ficam cada vez menores devido \u00e0s travas de cookies. Com essa estrutura, mantemos o volume de dados necess\u00e1rios para que o sistema de lances saiba quem tem o maior potencial de compra no momento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Planejamento e objetivos de <a href=\"https:\/\/www.performaweb.com.br\/blog\/midias-pagas\/dicas-para-otimizar-uma-campanha-de-remarketing\/\">campanha<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No <strong>remarketing Facebook Ads<\/strong>, embora o foco principal seja quase sempre vendas, a estrat\u00e9gia pode variar conforme a temperatura do lead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convers\u00e3o:<\/strong> foco direto em quem abandonou o carrinho ou iniciou o checkout.<\/li>\n\n\n\n<li><strong>Engajamento:<\/strong> reaquecer leads que interagiram com posts, mas nunca visitaram o site.<\/li>\n\n\n\n<li><strong>Tr\u00e1fego:<\/strong> direcionar usu\u00e1rios que leram um blog post para uma p\u00e1gina de produto espec\u00edfica.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"410\" src=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-2.webp\" alt=\"\" class=\"wp-image-1937\" srcset=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-2.webp 750w, https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-2-300x164.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Criando p\u00fablicos relevantes e segmentados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas de segmenta\u00e7\u00e3o permitem alcan\u00e7ar as pessoas mais propensas a converter. Para uma execu\u00e7\u00e3o eficiente de <strong>remarketing para Instagram e Facebook<\/strong>, estruturamos os p\u00fablicos em crit\u00e9rios de inten\u00e7\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visitantes do site e abandonadores:<\/strong> o uso do refinamento por tempo gasto (Top 5% ou 10% dos visitantes) ajuda a separar o lead qualificado do curioso.<\/li>\n\n\n\n<li><strong>Engajamento nativo (Instagram e v\u00eddeos):<\/strong> p\u00fablicos que consumiram 75% ou 95% de um Reel. O remarketing para Instagram focado em v\u00eddeo \u00e9 a oportunidade de refor\u00e7ar o diferencial da marca para quem j\u00e1 parou para ouvir sua mensagem.<\/li>\n\n\n\n<li><strong>Listas de clientes e expans\u00e3o:<\/strong> as listas de CRM s\u00e3o usadas como ponto de partida para o algoritmo encontrar perfis com o mesmo h\u00e1bito de compra al\u00e9m de oferecer produtos complementares (cross-sell) para quem j\u00e1 confia na marca.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Criativos de remarketing: o papel do UGC e da prova social<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O lead de <strong>remarketing Facebook Ads<\/strong> j\u00e1 conhece sua marca. Repetir o criativo de prospec\u00e7\u00e3o \u00e9 um desperd\u00edcio de verba, por isso a estrat\u00e9gia deve focar em remover as fric\u00e7\u00f5es finais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.performaweb.com.br\/blog\/dicas-marketing-digital\/ugc-user-generated-content\/\"><strong>UGC (User Generated Content)<\/strong><\/a><strong>:<\/strong> um v\u00eddeo de unboxing ou depoimento sincero gravado pelo celular passa uma verdade que fotos de est\u00fadio n\u00e3o transmitem.<\/li>\n\n\n\n<li><strong>Quebra de obje\u00e7\u00f5es:<\/strong> use o remarketing para mostrar como funciona ou depoimentos que respondam \u00e0s d\u00favidas mais comuns.<\/li>\n\n\n\n<li><strong>Atendimento via WhatsApp:<\/strong> para tickets m\u00e9dios elevados, an\u00fancios de clique para o <a href=\"https:\/\/www.performaweb.com.br\/blog\/dicas-marketing-digital\/whatsapp-para-vendas\/\">WhatsApp<\/a> costumam ser um recurso eficiente para sanar d\u00favidas t\u00e9cnicas.<\/li>\n\n\n\n<li><strong>An\u00fancios din\u00e2micos (DPA):<\/strong> garante que o usu\u00e1rio veja exatamente o produto que visualizou no site, aumentando a relev\u00e2ncia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Monitoramento e otimiza\u00e7\u00e3o: m\u00e9tricas que importam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gerenciar campanhas de remarketing para Instagram e Facebook exige clareza sobre o funil. Mais do que olhar <a href=\"https:\/\/www.performaweb.com.br\/blog\/sem-categoria\/dicionario-de-bi-metricas-de-marketing-digital\/\">m\u00e9tricas<\/a> isoladas, analisamos a fluidez do capital investido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequ\u00eancia:<\/strong> cuidamos para evitar a fadiga do p\u00fablico. Se a exposi\u00e7\u00e3o sobe demais sem converter, \u00e9 hora de trocar o criativo para n\u00e3o saturar.<\/li>\n\n\n\n<li><strong>ROAS e custo por convers\u00e3o:<\/strong> s\u00e3o as r\u00e9guas de sobreviv\u00eancia da campanha. Olhamos esses n\u00fameros para entender at\u00e9 onde podemos acelerar o investimento sem comprometer a margem de lucro.<\/li>\n\n\n\n<li><strong>CTR (Taxa de Clique):<\/strong> no remarketing, um CTR em queda costuma indicar que a oferta ou o formato precisam de renova\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Janelas de atribui\u00e7\u00e3o:<\/strong> ajuste as janelas (ex: 7 dias de clique) para entender o ciclo real de decis\u00e3o, garantindo que o algoritmo otimize para compradores.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Remarketing como intelig\u00eancia de neg\u00f3cio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>Meta Ads remarketing<\/strong> eficiente atua como um assistente de vendas invis\u00edvel. Ao unir uma estrutura s\u00f3lida via CAPI com criativos focados em prova social, sua marca deixa de ser um ru\u00eddo e passa a ser a solu\u00e7\u00e3o que o lead esperava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na <a href=\"https:\/\/www.performaweb.com.br\/\">Performa Web<\/a>, encaramos cada impress\u00e3o como um investimento em convers\u00e3o assistida. Analisamos desde a sa\u00fade dos sinais at\u00e9 a narrativa dos ativos para que sua marca recupere cada oportunidade de neg\u00f3cio com precis\u00e3o t\u00e9cnica.O remarketing bem executado recupera vendas que ficariam pelo caminho e d\u00e1 o empurr\u00e3o em quem j\u00e1 conhece a sua marca. Nosso foco \u00e9 ajustar essa engrenagem para que cada real investido encontre um lead qualificado. <a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\">Entre em contato<\/a> para desenharmos juntos o seu pr\u00f3ximo n\u00edvel de escala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No marketing de performance, ignorar quem j\u00e1 interagiu com sua marca \u00e9 desperdi\u00e7ar a parcela mais qualificada do seu tr\u00e1fego. O crescimento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[33,177,104],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing-digital","tag-remarketing","tag-retargeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads<\/title>\n<meta name=\"description\" content=\"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads\" \/>\n<meta property=\"og:description\" content=\"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Performa Web Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/performaweb\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T15:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T20:44:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Performa Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@performaweb\" \/>\n<meta name=\"twitter:site\" content=\"@performaweb\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Performa Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/\"},\"author\":{\"name\":\"Performa Web\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/78638aefa223483434567f5f88d2f902\"},\"headline\":\"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads e escalar a convers\u00e3o\",\"datePublished\":\"2026-05-12T15:37:00+00:00\",\"dateModified\":\"2026-05-22T20:44:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp\",\"keywords\":[\"marketing digital\",\"remarketing\",\"retargeting\"],\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/\",\"name\":\"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp\",\"datePublished\":\"2026-05-12T15:37:00+00:00\",\"dateModified\":\"2026-05-22T20:44:54+00:00\",\"description\":\"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp\",\"width\":750,\"height\":380,\"caption\":\"Foto: freepik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/marketing-digital\\\/remarketing-no-meta-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads e escalar a convers\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\",\"name\":\"Blog Performa Web\",\"description\":\"No blog da Performa Web voc\u00ea encontra as principais novidades sobre marketing digital, m\u00eddia e performance.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#organization\",\"name\":\"Performa Web\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo.png\",\"width\":1266,\"height\":354,\"caption\":\"Performa Web\"},\"image\":{\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/performaweb\",\"https:\\\/\\\/x.com\\\/performaweb\",\"https:\\\/\\\/www.instagram.com\\\/performaweb\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/4987081\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/78638aefa223483434567f5f88d2f902\",\"name\":\"Performa Web\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g\",\"caption\":\"Performa Web\"},\"description\":\"Conhe\u00e7a nossa equipe de autores da Performa Web\",\"sameAs\":[\"https:\\\/\\\/www.performaweb.com.br\\\/blog\"],\"url\":\"https:\\\/\\\/www.performaweb.com.br\\\/blog\\\/author\\\/pw\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads","description":"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/","og_locale":"pt_BR","og_type":"article","og_title":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads","og_description":"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!","og_url":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/","og_site_name":"Performa Web Blog","article_publisher":"https:\/\/www.facebook.com\/performaweb","article_published_time":"2026-05-12T15:37:00+00:00","article_modified_time":"2026-05-22T20:44:54+00:00","og_image":[{"width":750,"height":380,"url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp","type":"image\/webp"}],"author":"Performa Web","twitter_card":"summary_large_image","twitter_creator":"@performaweb","twitter_site":"@performaweb","twitter_misc":{"Escrito por":"Performa Web","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#article","isPartOf":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/"},"author":{"name":"Performa Web","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/person\/78638aefa223483434567f5f88d2f902"},"headline":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads e escalar a convers\u00e3o","datePublished":"2026-05-12T15:37:00+00:00","dateModified":"2026-05-22T20:44:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/"},"wordCount":930,"publisher":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp","keywords":["marketing digital","remarketing","retargeting"],"articleSection":["Marketing digital"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/","url":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/","name":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads","isPartOf":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp","datePublished":"2026-05-12T15:37:00+00:00","dateModified":"2026-05-22T20:44:54+00:00","description":"Alcance o p\u00fablico certo na hora certa com o remarketing do Meta Ads e maximize suas convers\u00f5es. Saiba mais aqui!","breadcrumb":{"@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#primaryimage","url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp","contentUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2024\/04\/Dimensoes-personalizadas-750x410-px-1-750x380-1.webp","width":750,"height":380,"caption":"Foto: freepik"},{"@type":"BreadcrumbList","@id":"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.performaweb.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Remarketing no Meta Ads: estrat\u00e9gias para reengajar leads e escalar a convers\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/www.performaweb.com.br\/blog\/#website","url":"https:\/\/www.performaweb.com.br\/blog\/","name":"Blog Performa Web","description":"No blog da Performa Web voc\u00ea encontra as principais novidades sobre marketing digital, m\u00eddia e performance.","publisher":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.performaweb.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.performaweb.com.br\/blog\/#organization","name":"Performa Web","url":"https:\/\/www.performaweb.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2021\/07\/logo.png","contentUrl":"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2021\/07\/logo.png","width":1266,"height":354,"caption":"Performa Web"},"image":{"@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/performaweb","https:\/\/x.com\/performaweb","https:\/\/www.instagram.com\/performaweb","https:\/\/www.linkedin.com\/company\/4987081"]},{"@type":"Person","@id":"https:\/\/www.performaweb.com.br\/blog\/#\/schema\/person\/78638aefa223483434567f5f88d2f902","name":"Performa Web","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3f94a271c5a35b04611b82274d086f66147c0194bcedd421db46f807436c65f8?s=96&d=mm&r=g","caption":"Performa Web"},"description":"Conhe\u00e7a nossa equipe de autores da Performa Web","sameAs":["https:\/\/www.performaweb.com.br\/blog"],"url":"https:\/\/www.performaweb.com.br\/blog\/author\/pw\/"}]}},"_links":{"self":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":6,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":1938,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/posts\/1465\/revisions\/1938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/media\/1936"}],"wp:attachment":[{"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performaweb.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}