{"id":1482,"date":"2024-05-17T12:53:56","date_gmt":"2024-05-17T15:53:56","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1482"},"modified":"2024-05-17T12:54:19","modified_gmt":"2024-05-17T15:54:19","slug":"share-student-living","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/share-student-living\/","title":{"rendered":"Share Student Living reduz CPL em 18% com as estrat\u00e9gias de marketing digital da Performa Web\u00a0"},"content":{"rendered":"\n<p>A <a href=\"https:\/\/sharesl.com.br\/\">Share Student Living<\/a>, empresa do Grupo Mitre com mais de 58 anos de experi\u00eancia no setor imobili\u00e1rio, revolucionou o mercado ao introduzir no Brasil o conceito de moradia estudantil j\u00e1 consolidado nos EUA e Europa.<\/p>\n\n\n\n<p>Os empreendimentos da Share oferecem aos estudantes universit\u00e1rios mais do que apenas um lugar para morar: espa\u00e7os modernos, confort\u00e1veis e equipados com tudo o que voc\u00ea precisa para estudar, relaxar e se divertir. Al\u00e9m disso, a Share proporciona um ambiente seguro e tranquilo, com diversas oportunidades de conex\u00e3o, aprendizado e eventos para todos os gostos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Desafio da Performa Web com a Share Student Living: Atribui\u00e7\u00e3o de leads e otimiza\u00e7\u00e3o de campanhas<\/h2>\n\n\n\n<p>Para garantir o sucesso da Share Student Living no Brasil, era fundamental otimizar a capta\u00e7\u00e3o de leads e investir em campanhas de m\u00eddia digital eficazes. No entanto, a empresa enfrentava um desafio: a falta de uma vis\u00e3o integrada da origem dos leads, dificultando a atribui\u00e7\u00e3o de valor aos diferentes canais de m\u00eddia e campanhas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o: gest\u00e3o de m\u00eddia paga e integra\u00e7\u00e3o com CRM<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.performaweb.com.br\/\"><strong>Performa Web<\/strong><\/a>, ag\u00eancia de marketing digital especializada em performance, foi contratada para auxiliar a Share Student Living nesse desafio. Atrav\u00e9s da implementa\u00e7\u00e3o de um sistema de <a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\"><strong>gest\u00e3o de m\u00eddia paga<\/strong><\/a> e integra\u00e7\u00e3o com o CRM da empresa, a Performa Web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mapeou todos os pontos de contato do cliente com o time de vendas<\/strong>, desde a visita ao site at\u00e9 a convers\u00e3o em lead;<\/li>\n\n\n\n<li><strong>Parametrizou a entrada de leads no CRM<\/strong>, permitindo uma an\u00e1lise precisa da origem e do desempenho de cada lead;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\"><strong>Otimizou as campanhas de m\u00eddia digital<\/strong><\/a>, direcionando os investimentos para os canais mais eficientes na gera\u00e7\u00e3o de leads qualificados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resultado da otimiza\u00e7\u00e3o das campanhas da Share Student Living\u00a0<\/h2>\n\n\n\n<p>Os resultados da parceria entre Performa Web e Share Student Living foram excepcionais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redu\u00e7\u00e3o de 18% no custo por lead (CPL) YoY<\/strong>, otimizando o investimento em marketing digital;<\/li>\n\n\n\n<li><strong>Aumento da visibilidade da origem dos leads<\/strong>, permitindo uma tomada de decis\u00e3o mais estrat\u00e9gica em rela\u00e7\u00e3o \u00e0s campanhas;<\/li>\n\n\n\n<li><strong>Atribui\u00e7\u00e3o precisa do valor de cada canal de m\u00eddia<\/strong>, possibilitando a otimiza\u00e7\u00e3o dos investimentos e o foco nos canais mais eficazes;<\/li>\n\n\n\n<li><strong>Melhoria do retorno sobre investimento (ROI) das campanhas de m\u00eddia digital<\/strong>, garantindo um uso mais eficiente dos recursos da empresa.<\/li>\n<\/ul>\n\n\n\n<p>A Performa Web e a Share Student Living continuam trabalhando em conjunto para aprimorar ainda mais os resultados das campanhas de marketing digital e garantir o sucesso da empresa no mercado brasileiro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parceria de Sucesso: Performa Web &amp; Share Student Living<\/h2>\n\n\n\n<p>Este case de sucesso demonstra a expertise da <strong>Performa Web<\/strong> na otimiza\u00e7\u00e3o de campanhas de m\u00eddia digital e na gera\u00e7\u00e3o de leads qualificados. A empresa oferece solu\u00e7\u00f5es personalizadas para cada cliente, utilizando ferramentas e estrat\u00e9gias inovadoras para alcan\u00e7ar os melhores resultados. <\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 buscando uma ag\u00eancia de marketing digital para otimizar suas campanhas e aumentar seu ROI, entre em contato com a Performa Web e saiba mais sobre como podemos te ajudar. Para isso, <a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\">basta clicar aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Share Student Living, empresa do Grupo Mitre com mais de 58 anos de experi\u00eancia no setor imobili\u00e1rio, revolucionou o mercado ao [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[176,15,33,87],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-case-de-sucesso","tag-dicas-de-marketing-digital","tag-marketing-digital","tag-midia-paga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Share Student Living reduz CPL em 18% com a Performa Web<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a 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