{"id":1556,"date":"2024-08-30T15:52:53","date_gmt":"2024-08-30T18:52:53","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1556"},"modified":"2024-09-03T10:18:10","modified_gmt":"2024-09-03T13:18:10","slug":"ef-english-live","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/ef-english-live\/","title":{"rendered":"EF English Live: +25% de crescimento em vendas (YoY) com a Performa Web"},"content":{"rendered":"\n<p>A <a href=\"https:\/\/englishlive.ef.com\/pt-br\/quem-somos\/\"><strong>EF English Live<\/strong> <\/a>foi pioneira no ensino de ingl\u00eas online, sendo fundada em 1996 pela EF Education First, l\u00edder mundial em educa\u00e7\u00e3o de idiomas. Com o apoio da Apple e da Cambridge University, a plataforma oferece cursos interativos e aulas ao vivo com professores nativos, fazendo parte do grupo E<strong>fekta Education<\/strong>.<\/p>\n\n\n\n<p>Em 2023, a empresa enfrentava um desafio peculiar no mercado brasileiro: como manter o crescimento em um cen\u00e1rio cada vez mais competitivo e com a crescente demanda por solu\u00e7\u00f5es digitais personalizadas? No entanto, a queda nas vendas nos canais de m\u00eddia paga sinalizava a necessidade de uma nova estrat\u00e9gia para impulsionar o neg\u00f3cio e alcan\u00e7ar novos patamares de crescimento.<\/p>\n\n\n\n<p>Nesse sentido, a escola buscou uma parceria estrat\u00e9gica para reverter essa tend\u00eancia e retomar o crescimento. E foi ent\u00e3o que a <a href=\"https:\/\/www.performaweb.com.br\/\"><strong>Performa Web<\/strong><\/a> entrou em a\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio da Performa Web para com a EF English Live\u00a0<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/agencia-de-marketing-digital-full-service\/\"><strong>Performa Web<\/strong><\/a> foi escolhida para liderar essa transforma\u00e7\u00e3o digital. Sendo assim, a nossa equipe iniciou um trabalho minucioso de reestrutura\u00e7\u00e3o das contas de an\u00fancios da EF English Live nas principais plataformas de publicidade online: Google, Bing e <a href=\"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/remarketing-no-meta-ads\/\"><strong>Meta Ads<\/strong><\/a>.<\/p>\n\n\n\n<p>Ao aplicar as melhores pr\u00e1ticas de mercado e inovar com a <a href=\"https:\/\/www.performaweb.com.br\/blog\/midias-pagas\/gestao-de-midia-como-melhorar-a-gestao-da-comunicacao\/\"><strong>gest\u00e3o da m\u00eddia paga<\/strong><\/a>, conseguimos otimizar cada etapa da jornada do cliente, desde a pesquisa at\u00e9 a convers\u00e3o. Vale destacar que uma das principais inova\u00e7\u00f5es foi a cria\u00e7\u00e3o de an\u00fancios integrados ao <a href=\"https:\/\/www.performaweb.com.br\/blog\/dicas-marketing-digital\/whatsapp-para-vendas\/\"><strong>WhatsApp<\/strong><\/a>, proporcionando uma experi\u00eancia mais fluida e direta para os usu\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os resultados obtidos atrav\u00e9s da parceria entre Performa Web &amp; EF English Live<\/h2>\n\n\n\n<p>Os resultados da parceria foram expressivos e superaram as expectativas. Como resultado, em apenas um ano, a EF English Live registrou um crescimento de mais de 25% nas vendas YoY, al\u00e9m de atingir a meta de alunos estabelecida para 2023.<\/p>\n\n\n\n<p><strong>Quais foram os principais fatores que contribu\u00edram para esse sucesso?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reestrutura\u00e7\u00e3o das contas de an\u00fancios:<\/strong> Uma an\u00e1lise aprofundada das contas permitiu identificar oportunidades de otimiza\u00e7\u00e3o e direcionar os investimentos para os canais mais eficientes.<\/li>\n\n\n\n<li><strong>Melhores pr\u00e1ticas de mercado:<\/strong> A aplica\u00e7\u00e3o de estrat\u00e9gias comprovadas, como segmenta\u00e7\u00e3o de p\u00fablico e otimiza\u00e7\u00e3o de lances, garantiu um melhor desempenho das campanhas.<\/li>\n\n\n\n<li><strong>Inova\u00e7\u00e3o:<\/strong> A integra\u00e7\u00e3o com o WhatsApp proporcionou uma experi\u00eancia mais personalizada e facilitou a convers\u00e3o dos leads em alunos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O que este case de sucesso nos ensina?\u00a0<\/h2>\n\n\n\n<p>A parceria entre a<strong> EF English Live<\/strong> e a <a href=\"https:\/\/www.performaweb.com.br\/\"><strong>Performa Web<\/strong><\/a> \u00e9 um exemplo de como a gest\u00e3o de <a href=\"https:\/\/www.performaweb.com.br\/gestao-de-midia\">m\u00eddia paga<\/a> pode gerar resultados significativos. Pois, ao combinar conhecimento t\u00e9cnico, criatividade e entendimento do comportamento do consumidor, conseguimos ajudar a <strong>EF English Live<\/strong> a alcan\u00e7ar seus objetivos de crescimento.<\/p>\n\n\n\n<p>Em outras palavras, contar com uma ag\u00eancia especializada em performance digital \u00e9 fundamental para alcan\u00e7ar resultados expressivos em um mercado competitivo. Contudo, \u00e9 necess\u00e1rio que as estrat\u00e9gias utilizadas sejam revisadas constantemente para acompanhar as mudan\u00e7as do mercado e as novas tend\u00eancias.<\/p>\n\n\n\n<p>A Performa Web conta com profissionais que trabalham com foco no cliente e com excel\u00eancia na entrega, para superar as expectativas juntamente com nossos clientes.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\">Quer transformar o seu neg\u00f3cio e alcan\u00e7ar resultados como a EF English Live? Entre em contato conosco e descubra como podemos te ajudar a alcan\u00e7ar seus objetivos.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A EF English Live foi pioneira no ensino de ingl\u00eas online, sendo fundada em 1996 pela EF Education First, l\u00edder mundial em [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[171,192,33,87],"class_list":["post-1556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-cases","tag-ef-english-live","tag-marketing-digital","tag-midia-paga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EF English Live aumentou as vendas em +25% com a PW<\/title>\n<meta name=\"description\" content=\"Descubra como a Performa Web ajudou a EF 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