{"id":1580,"date":"2024-10-02T16:42:04","date_gmt":"2024-10-02T19:42:04","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1580"},"modified":"2024-10-02T16:42:05","modified_gmt":"2024-10-02T19:42:05","slug":"cemiterio-parque-das-cerejeiras","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/cemiterio-parque-das-cerejeiras\/","title":{"rendered":"Como a Performa Web transformou o digital do Cemit\u00e9rio Parque das Cerejeiras"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/cerejeiras.com.br\/\"><strong>Cemit\u00e9rio Parque das Cerejeiras<\/strong><\/a> tem como miss\u00e3o guiar fam\u00edlias em um dos momentos mais dif\u00edceis da vida: a perda de um ente querido. Com servi\u00e7os de qualidade e um atendimento humanizado, o Memorial Parque das Cerejeiras se destaca por proporcionar solu\u00e7\u00f5es que ajudam no processo de luto, sempre com muito acolhimento e respeito.<\/p>\n\n\n\n<p>Entretanto, o desafio digital da institui\u00e7\u00e3o exigia uma reformula\u00e7\u00e3o completa do seu site institucional, para garantir que sua presen\u00e7a online refletisse esses mesmos valores e oferecesse uma experi\u00eancia de navega\u00e7\u00e3o otimizada. Foi ent\u00e3o que a<strong> <\/strong><a href=\"https:\/\/www.performaweb.com.br\/\"><strong>Performa Web <\/strong><\/a>entrou em a\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O desafio do Cemit\u00e9rio Parque das Cerejeiras\u00a0<\/h2>\n\n\n\n<p>Em 2022, ap\u00f3s uma an\u00e1lise de convers\u00e3o e otimiza\u00e7\u00e3o de taxa de convers\u00e3o (CRO) realizada pela equipe da Performa Web, foram identificadas diversas oportunidades de melhoria no site do memorial.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, quest\u00f5es relacionadas \u00e0 <strong>usabilidade<\/strong> e <a href=\"https:\/\/www.performaweb.com.br\/consultoria-e-estrategia\/mesa-de-performance\"><strong>performance<\/strong> <\/a>precisavam ser ajustadas para garantir uma experi\u00eancia mais fluida e intuitiva aos visitantes, com foco em aumentar a convers\u00e3o.<\/p>\n\n\n\n<p>O cliente aproveitou o ent\u00e3o momento para realizar uma atualiza\u00e7\u00e3o completa no <a href=\"https:\/\/www.performaweb.com.br\/blog\/marketing-digital\/design-na-experiencia-do-usuario\/\">design do site<\/a>, buscando um visual mais moderno e acolhedor que refletisse os pilares da marca: empatia, qualidade e acolhimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A solu\u00e7\u00e3o da Performa Web para o novo momento do cemit\u00e9rio<\/h2>\n\n\n\n<p>Para atender \u00e0s necessidades do Parque das Cerejeiras, a Performa Web desenhou um novo <a href=\"https:\/\/www.performaweb.com.br\/desenvolvimento\/site-institucional\"><strong>site institucional em WordPress<\/strong><\/a>, contemplando tanto as melhorias apontadas pela an\u00e1lise de CRO quanto uma renova\u00e7\u00e3o visual completa. O projeto seguiu tr\u00eas frentes principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usabilidade aprimorada:<\/strong> Primeiramente, focamos em tornar a navega\u00e7\u00e3o mais intuitiva e acess\u00edvel para os usu\u00e1rios, facilitando a busca por informa\u00e7\u00f5es e servi\u00e7os.<\/li>\n\n\n\n<li><strong>Performance otimizada:<\/strong> Em seguida, implementamos melhorias t\u00e9cnicas que tornaram o site mais eficiente, garantindo carregamento mais r\u00e1pido e melhorando a experi\u00eancia do usu\u00e1rio.<\/li>\n\n\n\n<li><strong>Design moderno e acolhedor:<\/strong> Tamb\u00e9m implementamos um novo layout, mais clean e contempor\u00e2neo, que reflete a sensibilidade e o respeito do memorial. O design foi pensado para criar uma sensa\u00e7\u00e3o de conforto e acolhimento desde o primeiro clique.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados da parceria entre Performa Web e Parque das Cerejeiras<\/h2>\n\n\n\n<p>O lan\u00e7amento do novo site trouxe resultados expressivos para o Parque das Cerejeiras durante o per\u00edodo de 2022 a 2023:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aumento da taxa de convers\u00e3o:<\/strong> Com as melhorias de usabilidade e performance, houve um crescimento significativo nas convers\u00f5es de visitantes do site.<\/li>\n\n\n\n<li><strong>Melhor experi\u00eancia de navega\u00e7\u00e3o:<\/strong> A estrutura mais fluida e intuitiva permitiu que os usu\u00e1rios encontrassem informa\u00e7\u00f5es de maneira mais r\u00e1pida.<\/li>\n\n\n\n<li><strong>Valoriza\u00e7\u00e3o da marca:<\/strong> O design renovado refor\u00e7ou a imagem de modernidade e acolhimento da marca, estreitando a rela\u00e7\u00e3o com o p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<p>O case do cemit\u00e9rio ilustra a import\u00e2ncia de um site n\u00e3o apenas funcional, mas que transmite os valores e a ess\u00eancia de uma marca. Com a expertise da Performa Web, foi poss\u00edvel transformar o site do Cerejeiras em uma ferramenta estrat\u00e9gica, alinhando performance e comunica\u00e7\u00e3o sens\u00edvel e humana. <\/p>\n\n\n\n<p>Se sua empresa tamb\u00e9m est\u00e1 buscando otimizar sua presen\u00e7a digital com um site moderno e eficiente, entre em contato com a <strong>Performa Web<\/strong>. Vamos trabalhar juntos para criar uma experi\u00eancia online que converse diretamente com seu p\u00fablico e atenda suas necessidades. <a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\"><strong>Clique aqui para falar conosco!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Cemit\u00e9rio Parque das Cerejeiras tem como miss\u00e3o guiar fam\u00edlias em um dos momentos mais dif\u00edceis da vida: a perda de um [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[171,33,186],"class_list":["post-1580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-cases","tag-marketing-digital","tag-site-institucional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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