{"id":1958,"date":"2026-08-11T11:53:35","date_gmt":"2026-08-11T14:53:35","guid":{"rendered":"https:\/\/www.performaweb.com.br\/blog\/?p=1958"},"modified":"2026-08-11T11:53:36","modified_gmt":"2026-08-11T14:53:36","slug":"grupo-salta","status":"publish","type":"post","link":"https:\/\/www.performaweb.com.br\/blog\/cases\/grupo-salta\/","title":{"rendered":"Como a intelig\u00eancia de dados e otimiza\u00e7\u00e3o de m\u00eddia impulsionaram o ciclo de matr\u00edculas 25\/26 do Grupo Salta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O setor educacional enfrenta desafios cada vez maiores no ambiente digital, onde a decis\u00e3o de escolha da institui\u00e7\u00e3o envolve confian\u00e7a, alta concorr\u00eancia e jornadas longas. O case do <strong>Grupo Salta Educa\u00e7\u00e3o<\/strong>, desenvolvido em parceria com a <a href=\"https:\/\/www.performaweb.com.br\/\"><strong>Performa Web<\/strong><\/a>, mostra como a uni\u00e3o entre tecnologia, intelig\u00eancia preditiva e otimiza\u00e7\u00e3o constante de campanhas transformou o ciclo de capta\u00e7\u00e3o, gerando ganhos significativos de efici\u00eancia e convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma estrat\u00e9gia focada em atra\u00e7\u00e3o qualificada, intelig\u00eancia de dados e integra\u00e7\u00e3o comercial, a opera\u00e7\u00e3o superou as metas estipuladas e elevou a taxa de convers\u00e3o de candidatos em alunos matriculados no ciclo 25\/26.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O desafio: superar a sazonalidade e aumentar a efici\u00eancia no recrutamento de alunos<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O<strong> Grupo Salta<\/strong>, um dos maiores grupos educacionais do pa\u00eds, buscava otimizar seus investimentos de m\u00eddia e elevar a efici\u00eancia do funil de capta\u00e7\u00e3o para o ciclo de matr\u00edculas 2025\/2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vale frisar que no marketing educacional, os principais gargalos envolvem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Depend\u00eancia da sazonalidade<\/strong>: a necessidade de atingir metas arrojadas concentradas em janelas espec\u00edficas do ano.<br><\/li>\n\n\n\n<li><strong>Leads n\u00e3o qualificados<\/strong>: o volume alto de cadastros que n\u00e3o avan\u00e7am no processo e n\u00e3o chegam \u00e0 etapa final de inscri\u00e7\u00e3o\/matr\u00edcula.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Altos custos de aquisi\u00e7\u00e3o (CAC)<\/strong>: a verba pulverizada em an\u00fancios de topo de funil sem a correta mensura\u00e7\u00e3o do retorno em matr\u00edculas efetivas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E para superar esses obst\u00e1culos, a <strong>Performa Web<\/strong> desenhou uma estrat\u00e9gia focada em n\u00e3o apenas gerar volume, mas atrair oportunidades de alta inten\u00e7\u00e3o e otimizar cada etapa da jornada do aluno: do primeiro clique no an\u00fancio at\u00e9 a assinatura da matr\u00edcula.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A estrat\u00e9gia: tecnologia, dados e relacionamento em toda a jornada do aluno<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para impulsionar a performance digital do <strong>Grupo Salta<\/strong>, a <strong>Performa Web<\/strong> estruturou um plano de a\u00e7\u00e3o completo unindo m\u00eddia de alta performance, intelig\u00eancia preditiva (Diagn\u00f3stico IA) e alinhamento comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Campanhas de m\u00eddia de alta performance (Google Ads &amp; Meta Ads)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de m\u00eddia foi orientada \u00e0 intelig\u00eancia de p\u00fablico e captura de demanda qualificada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: foco em usu\u00e1rios com alta inten\u00e7\u00e3o de busca, garantindo presen\u00e7a para termos estrat\u00e9gicos e capturando candidatos decisores.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta Ads &amp; Social Ads<\/strong>: uso de segmenta\u00e7\u00f5es avan\u00e7adas e formul\u00e1rios otimizados com perguntas de qualifica\u00e7\u00e3o para filtrar o p\u00fablico no pr\u00f3prio momento do impacto.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><br><\/strong><strong>2. Diagn\u00f3stico IA e intelig\u00eancia preditiva<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando modelos preditivos para identificar gargalos nos canais digitais, foi poss\u00edvel ajustar em tempo real o direcionamento de verba para as campanhas, pra\u00e7as e marcas do grupo com maior potencial de convers\u00e3o e retorno financeiro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Integra\u00e7\u00e3o comercial e otimiza\u00e7\u00e3o do funil<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia conectou diretamente as a\u00e7\u00f5es de marketing digital com os sistemas de CRM do grupo, agilizando o tempo de resposta ao candidato, reduzindo a perda de <em>leads<\/em> e garantindo acompanhamento cont\u00ednuo da inscri\u00e7\u00e3o at\u00e9 a efetiva\u00e7\u00e3o da matr\u00edcula.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Os resultados: crescimento em qualifica\u00e7\u00e3o, convers\u00e3o e volume de matr\u00edculas para o Grupo Salta&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em s\u00edntese, a otimiza\u00e7\u00e3o cont\u00ednua das campanhas no ciclo de matr\u00edculas 2025\/2026 trouxe expressivos para o portf\u00f3lio analisado do<strong> Grupo Salta<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+12,1% na qualifica\u00e7\u00e3o m\u00e9dia do p\u00fablico captado:<\/strong> atra\u00e7\u00e3o de candidatos mais alinhados ao perfil das institui\u00e7\u00f5es no ambiente digital.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>7,4% acima da meta estipulada de matr\u00edculas<\/strong>: supera\u00e7\u00e3o do objetivo principal planejado para o ciclo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+8,5% de aumento na convers\u00e3o de inscritos para matriculados<\/strong>: mais efici\u00eancia no meio e fundo do funil comercial.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+3,4% de crescimento no total de matr\u00edculas do portf\u00f3lio<\/strong>: garantindo escala e crescimento sustent\u00e1vel para as marcas atendidas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses n\u00fameros comprovam que a otimiza\u00e7\u00e3o inteligente de m\u00eddia e o foco na qualifica\u00e7\u00e3o reduzem os custos operacionais e aumentam a receita final das institui\u00e7\u00f5es de ensino.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que investir em marketing digital especializado no setor educacional?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com as transforma\u00e7\u00f5es no comportamento do consumidor e no mercado de ensino, depender apenas do marketing institucional tradicional ou do per\u00edodo de rematr\u00edculas n\u00e3o \u00e9 mais suficiente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia de marketing educacional orientada a dados permite:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Previsibilidade de receita<\/strong>: redu\u00e7\u00e3o dos impactos da sazonalidade com a\u00e7\u00f5es cont\u00ednuas de atra\u00e7\u00e3o e nutri\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Redu\u00e7\u00e3o do CAC<\/strong>: otimiza\u00e7\u00e3o do investimento para trazer alunos reais, e n\u00e3o apenas cadastros frios.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Aumento na taxa de convers\u00e3o<\/strong>: alinhamento imediato entre o time de marketing e o atendimento comercial.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O case do Grupo Salta refor\u00e7a como a atua\u00e7\u00e3o estrat\u00e9gica da Performa Web transforma investimentos digitais em crescimento sustent\u00e1vel e resultados concretos de matr\u00edculas.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sua institui\u00e7\u00e3o est\u00e1 pronta para alcan\u00e7ar e superar as metas no pr\u00f3ximo ciclo?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua empresa busca evoluir sua presen\u00e7a digital, gerar mais oportunidades e aumentar o faturamento com previsibilidade, o caminho passa por uma estrat\u00e9gia bem estruturada de marketing digital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3-1024x576.webp\" alt=\"servi\u00e7os oferecidos pela Performa Web\" class=\"wp-image-1947\" srcset=\"https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3-1024x576.webp 1024w, https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3-300x169.webp 300w, https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3-768x432.webp 768w, https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3-1536x864.webp 1536w, https:\/\/www.performaweb.com.br\/blog\/wp-content\/uploads\/2026\/05\/unnamed-3.webp 1621w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">servi\u00e7os oferecidos pela Performa Web<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Performa Web pode ajudar voc\u00ea a construir uma opera\u00e7\u00e3o completa, orientada a dados e focada em resultados. <a href=\"https:\/\/www.performaweb.com.br\/fale-conosco\">Fale com nosso time de especialistas<\/a> e descubra como transformar sua estrat\u00e9gia digital em crescimento real!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O setor educacional enfrenta desafios cada vez maiores no ambiente digital, onde a decis\u00e3o de escolha da institui\u00e7\u00e3o envolve confian\u00e7a, alta concorr\u00eancia [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Salta impulsionou as matr\u00edculas 25\/26 com a Performa Web<\/title>\n<meta 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