About Conversational Commerce
As its name suggests, conversational commerce refers to a form of interaction through conversation or messages.
Interaction is often performed by pre-programmed chatbots or virtual assistants, using technologies such as artificial intelligence and voice recognition.
Another way to carry out conversational commerce is through real customer service, putting a person in this role. This happens, for example, in the form of customer service via Whatsapp, which allows instant contact and is an absolute success today in Brazil.
According to specialists, even if a company develops its own platforms for interacting with customers, this feature becomes more powerful when it’s integrated with the platforms that the user already uses in their routine - as is the case with Whatsapp.
Conversational commerce sales and customer service strategies are becoming increasingly popular in the market. To learn more about the service, talk to one of Performa Web's specialists.