Sponsored Links

Partnerships and Certificates

About Sponsored Links

We are experiencing a revolution in the format of media investments, which is becoming ever greater in the digital environment.

You've certainly done a Google search and come across a few ads for products and services related to your search.

These ads are sponsored links on search networks, an excellent digital marketing strategy for your company to gain more customers and increase its performance.

In addition to ads on search networks, you can see them in various other formats, such as banners, videos, short texts, and more.

They are shown according to the interest of the website or platform visitor, and they have a high level of segmentation. So when you do a Google search, for example, these links appear according to your interest and user profile.

In addition, it is worth mentioning how easy it is to measure the results of sponsored links. Using Google tools, you can track the performance of your ads and campaigns (such as clicks and others) and results (such as conversions, sales and others).

Perform above expectations with Performa Web's digital marketing services.

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How we work

Our team is highly specialized and holds sponsored links certifications from Google and Bing. We are one of the 40 agencies in Brazil that have obtained a certificado Google Partner Premier, o mais alto nível de parceria do Google, and the entire team is certified in all types of Google Ads campaigns. In addition, we are also a we are also a Bing Partner Select agency, attesting to the quality of our services in digital advertising.

Performa Web's sponsored links method of work includes:

Campaign strategies and ad creation;
Recurring optimization of campaigns with the most current practices (RLSA, DSA, Responsive Ads, Smart Campaigns, DDA, among others);
Automated bid management using machine learning;
Optimization of bids in real time, according to each client's goals;
Recurring reports, market monitoring and competitor analysis

With the use of machine learning in sponsored link services, our team is able to work strategically on campaign optimizations, without having to devote a large part of their time to changing bids for each keyword. Our team, therefore, is better allocated for better results.

Our management of sponsored links aims at delivering excellence and includes 4 main pillars:

Technological

We use technology in all our digital marketing processes and services. We use machine learning to automate recurring processes, continuously improving the performance of campaigns.

Operational

In our operational pillar, PW's team of media specialists works throughout the process of optimizing the structure of campaigns. This process is recurrent and aims at continuous improvement of performance.

Tactical

In the tactical pillar, we seek to have as much contact as possible with our customers and partners, acting with a sense of urgency and transparency throughout the entire process.

Strategic

Our media managers are responsible for maintaining campaigns and constantly reviewing their performance. In this pillar, we regularly review the efficiency of the advertisements based on the achievement of our clients' goals and objectives.

With these pillars, Performa Web is able to analyze the performance of sponsored links ads and act on its continuous improvement. Discover all our digital marketing services and find out how we can help optimize your results.

Our Key KPIs

As they say, those who don't measure don't manage. Therefore, some indicators need to be watched in your ads.

And, among the main performance indicators that Performa Web uses to measure sponsored link campaigns, we have:

CTR (click through rate): here we analyze whether the audience is clicking and interacting with the ad's CTA;
CPL (cost per lead):the cost per user that converts on your website helps you understand if the audience is interested in your business;
ROI and/or ROAS: ROI measures your profitability and the effectiveness of your ads.

But remember that no metrics should be analyzed in isolation - performance indicators must be understood in an integrated way and in accordance with the established objectives.

For this to happen, it is important to have experts to carry out the optimization and analysis of your results. Performa Web is a digital marketing consultancy specializing in media and technology management, doing an excellent job in this area.

Discover our services and find out how we can help boost your business! Talk to one of our experts.

See our client’s opinions

Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.

GIULIANO REZENDE

NIKE Media Manager

With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.

PEDRO PASQUALUCCI CALÇADA

Marketing Coordinator at Kopenhagen

A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!

ALINE DUTRA

Performance FNAC

It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.

LUCIANO BARRETO

Investor & Strategic Advisor.

Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.