How we work
Our team is highly specialized and holds sponsored links certifications from Google and Bing. We are one of the 40 agencies in Brazil that have obtained a certificado Google Partner Premier, o mais alto nível de parceria do Google, and the entire team is certified in all types of Google Ads campaigns. In addition, we are also a we are also a Bing Partner Select agency, attesting to the quality of our services in digital advertising.
Performa Web's sponsored links method of work includes:
- Campaign strategies and ad creation;
- Recurring optimization of campaigns with the most current practices (RLSA, DSA, Responsive Ads, Smart Campaigns, DDA, among others);
- Automated bid management using machine learning;
- Optimization of bids in real time, according to each client's goals;
- Recurring reports, market monitoring and competitor analysis
With the use of machine learning in sponsored link services, our team is able to work strategically on campaign optimizations, without having to devote a large part of their time to changing bids for each keyword. Our team, therefore, is better allocated for better results.
Our management of sponsored links aims at delivering excellence and includes 4 main pillars:
We use technology in all our digital marketing processes and services. We use machine learning to automate recurring processes, continuously improving the performance of campaigns.
In our operational pillar, PW's team of media specialists works throughout the process of optimizing the structure of campaigns. This process is recurrent and aims at continuous improvement of performance.
In the tactical pillar, we seek to have as much contact as possible with our customers and partners, acting with a sense of urgency and transparency throughout the entire process.
Our media managers are responsible for maintaining campaigns and constantly reviewing their performance. In this pillar, we regularly review the efficiency of the advertisements based on the achievement of our clients' goals and objectives.
With these pillars, Performa Web is able to analyze the performance of sponsored links ads and act on its continuous improvement. Discover all our digital marketing services and find out how we can help optimize your results.