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Facebook Certification Facebook Certification
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About Social Ads

In every digital marketing strategy, we know you need to drive traffic, convert more sales, increase engagement of your publications, or achieve any other strategic business objective. Social ads actions can be an excellent strategy to leverage your performance and achieve your goals in digital marketing.

Ads on social networks, or social ads, are a way to increase and speed up the distribution of your company's marketing production, reaching a greater number of network users.

Besides, working with social ads allows your company to directly reach your target audience, making your marketing results more accurate and assertive. Social media such as Facebook, Instagram, Linkedin, Youtube and Twitter are targeted at very deep levels, allowing ads to present users with highly personalized offers.

Social ads are also relevant for other factors, such as:

  • Your content and ads will be distributed to more people on the internet;
  • Through ads on social media, your company generates value for people and, thus, can increase your sales;
  • Due to a high level of segmentation, you will be more likely to convert leads into customers;
  • Your company does not waste time and investments with improper strategies;
  • Social ads campaigns usually have the potential to show faster results compared to other strategies.

Perform above expectations with Performa Web's digital marketing services.

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Social Ads deliverables table

Social media remarketing ad and campaign
Monthly ad segmentation and ad copy adjustments
Demographic segmentation
Keywords, interests, and user intention segmentation
Segmentation by Workplace/Occupation/School
Segmentation by company size, sector, position etc
Custom image compression and source file delivery
Mobile-optimized ads
Installation of network tracking pixels on the website
Dedicated social media advertising account manager
Ad comments monitoring on social media
Response time within 48 working hours
Up to 1 personal consultation on social networks per month
Account configuration and optimization
Standard report (monthly)
Standard report (weekly)
Weekly meeting or weekly campaign update
Real Time Report - Data Studio

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Our Methodology

Hire social ads services from those who really understand the subject. Performa Web is a digital marketing agency focused on performance and media management, with years of experience in the market.

We manage ads on major social networks such as Facebook, Instagram, Twitter, Youtube and Linkedin. Our campaigns are structured following the consumer's purchase journey. In this way, we ensure aligned communication for each stage of the sales funnel.

Our team is highly specialized and has Facebook Blueprint certification, attesting to advanced knowledge of Facebook Ads skills. In addition, we are an agency with a Facebook Marketing Partners, seal, one of the highest levels of partnership with Facebook.

Performa Web's social ads campaign management is focused on 4 main pillars


We use technology in all our digital marketing processes and services. We use machine learning to automate recurring processes, continuously improving the performance of campaigns. We also work with advanced sales attribution reporting to accurately measure the channel's impact on the customer’s results.


In our operational pillar, PW's team of media specialists works throughout the process of optimizing the structure of campaigns. This process is recurrent and aims at continuous improvement of performance.


In the tactical pillar, we seek to have as much contact as possible with our customers and partners, acting with a sense of urgency and transparency throughout the entire process.


Our media managers are responsible for maintaining campaigns and constantly reviewing their performance. In this pillar, we regularly review the efficiency of the advertisements based on the achievement of our clients' goals and objectives.

With these pillars of methodology, Performa Web is able to analyze the performance of campaigns and act in the continuous improvement of social ads ads. Discover all our digital marketing services and learn more about the importance of working with paid media strategies.

Our Key KPIs

Although each social network has its particularity, some performance indicators are relevant to all social ads campaigns. Some of the top KPIs used by us for social ads analysis are:

  • CTR (click through rate): here we analyze whether the audience is clicking and interacting with the ad's CTA;
  • Reach: Reach shows how posts or advertisements are being distributed to users of the social network. It is worth remembering that the greater the engagement, possibly the greater the reach as well;
  • Engagement engagement refers to the involvement of users with your publication or advertisement, considering how much the content was shared, commented on, liked, etc;
  • Profile, page or channel growth: if your profile or channels are gaining more followers, it means that there are more people being impacted and willing to engage with your brand

But remember that no metrics should be analyzed in isolation - performance indicators must be understood in an integrated way and in accordance with the established objectives.

Talk to our media management experts and learn how social ads campaigns can increase your marketing results!

See our client’s opinions

We have clients in different segments

Kipling Maxmilhas Movida Nike Meet our clients Coca-Cola Kopenhagen Transamerica Comandatuba New Balance

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Talk to our experts and find out how Performa web can help you transform your business.

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  • + 400 Million

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