How design impacts your experience
Have you ever accessed a site where you easily found the information you were looking for, in a very intuitive way, and felt satisfied with the layout, content and experience?
That’s UX design, focused on the user experience, in conjunction with UI design (User Interface design), the user’s interface on the page, that makes this possible.
These practices are based on analysis of the behavior of visitors to your website and, thanks to this, they are able to anticipate the interactions that will be made there.
In other words, the UX Design service consists of placing the customer's experience with the website as a key factor at the time of development. Your potential customer must have an excellent experience from their first to their last contact with your website so they will want to return and carry out new transactions on a recurring basis.
An intuitive page allows the information sought by the visitor to be easily found. It requires minimal attention, making their experience a light one, without too much information to digest.
And so that the user experience is the best possible, the UX design is based on four pillars:
- Usability: it is extremely important that a website is intuitive to facilitate its use, making the user take full advantage of the features offered;
- Usefulness: it must also be useful and add value to your target audience, offering solutions to their problems;
- Accessibility: Responsive design makes a page accessible on any device, be it computer, tablet or smartphone;
- Functionality: Pages must be functional and perform the functions for which they were designed.