Shopping and Price Comparators
You know when you search for a product in a search engine, such as Google, and automatically you can find several stores with different prices for it? All results are from campaigns at price comparison websites, such as Google Shopping, Buscapé, Zoom and other similar sites.
This media strategy, in addition to promoting your product, makes your business known and increases visits to your virtual store and, consequently, your sales.
An ad on price comparators works as a showcase for your product on search engines, such as in a marketplace. It shows: item photo, title, price and store name.
But in order for it to work, you need planning, a good pricing strategy, positive evaluations about the experience of other customers with the store, updated information about what is sold and, mainly, media management for you to monitor the results.
It is worth remembering that this type of campaign is exclusive to physical products, not being an option for courses and other similar services.