About Instagram Ads
Instagram is the darling social network of the moment, currently boasting the highest engagement rate among all social media. In addition, it’s also the fastest growing social network in Brazil, with around 57 million active profiles.
To create your Instagram ads, you must have a Facebook account and use the platform's Ad Manager. That's because the campaigns run on Instagram are developed on Facebook Ads, and they offer the possibility of creating similar campaigns and targeting on both social networks.
Instagram ads have a wide variety of goals and formats. It is possible to serve ads in both the feed and stories of the social network, in different formats: photos, videos, carousels with sequences of photos or videos.
This tool can help you with different marketing goals: an increase in traffic and, consequently, increased sales; gaining a larger number of followers; strengthening your brand identity; among others.
According to a survey conducted by Instagram itself, 60% of users say they have discovered new products through the social network. Another data revealed by the survey found that eight out of ten users follow at least one company account.
For these and other reasons, Instagram Ads can be an essential strategic tool for your business.
Measured metrics vary, such as likes, comments, number of followers, ad clicks, or conversions. For this, the formats and CTAs (call to action) most aligned with your marketing objectives are used in each strategy.