Get Your Audience's Attention with Landing Pages
Landing Pages are an inbound marketing strategy created mainly to capture leads for your business, thus starting the customer's journey through the conversion funnel. Other goals might be rich material downloads, informing your audience about a specific product or service, among others.
With creative layouts, effective CTAs and persuasive texts, these pages should show the best qualities of your company or product, and usually include forms that aim to capture customer data and start their journey, generating a lead at the end of this process.
When surfing the internet, there are many distractions at all times, so a quality Landing Page should draw the consumer's attention, bringing their focus to what is being shown or offered, in the most direct and effective way possible.
After this first step, you’ll need to keep the customer's interest in the page, showing them the benefits of being there and, mainly, of following the journey through the conversion funnel, until the end. This should arouse their desire to buy.
This desire makes the customer fill out the Landing Page form, thus providing their data to the company and becoming a lead. In inbound marketing, this conversion is extremely important to build an interesting lead base for your company.
This database can also be segmented into different profiles, which allows for the creation of personalized email marketing campaigns.