O2O - Online to Offline at PW

We are aware of key technologies and market trends. Nowadays, we can say that it's much easier to connect with customers than it used to be fifty or even twenty years ago. In addition to various communication channels, we have the opportunity to get to know our consumers' shopping journey in depth. Everything can be millimetrically mapped and analyzed.

O2O (Online to Offline) services are aimed at meeting new consumer habits. This PW service provides solutions that help your company connect with your customer in online and offline channels in an integrated way, offering them an omnichannel experience.

Among the most relevant trends in this area is the adoption of mobile friendly strategies. A survey published in 2019 by Mobile Time in partnership with Opinion Box highlighted that 85% of Brazilians buy online with their smartphones. Since then, the e-commerce sector has been growing.

Examples of O2O businesses are carpool apps, car sharing and even online delivery services. In these cases, the consumer makes the purchase or purchases the service digitally, but enjoys it in a physical medium, or offline.

Many companies also use the O2O strategy in their business with an in store pick-up model, in which the customer makes an online purchase and picks it up at the company's physical store. For this strategy to work, it is essential that the online inventory is integrated with the physical, and that both environments are prepared to serve them in the best way.

Data is present in all our actions and, to know how to use this information in the creation of digital strategies and campaigns, you can count on the experts at Performa Web.

O2O campaigns help to strengthen the relationship with your customers and help improve your shopping experience. Optimize your digital media and email marketing strategies with results-focused projects.

For your business to thrive beyond expectations, we are on a path of constant evolution. Therefore, we are always analyzing the impacts of our campaigns on the volume of visits, sales, and CLV (customer lifetime value).

In this service, we are able to integrate the stock of physical stores with Google Ads campaigns. Which means that every time consumers do a search for a particular product on Google Shopping, we will also be able to take information about the physical stores where they can find the item they are looking for. In this way, we guarantee the customer the best experience throughout their shopping journey.

O2O services also include Google local ads, which encourage users to visit or call the nearest stores through geolocation.

To learn how to integrate O2O into your digital marketing strategies, contact the experts at Performa Web.