Omnichannel Shopping Experience
We are aware of key technologies and market trends. Nowadays, we can say that it's much easier to connect with customers than it used to be fifty or even twenty years ago. In addition to various communication channels, we have the opportunity to get to know our consumers' shopping journey in depth. Everything can be millimetrically mapped and analyzed.
O2O (Online to Offline) services are aimed at meeting new consumer habits. This PW service provides solutions that help your company connect with your customer in online and offline channels in an integrated way, offering them an omnichannel experience.
Among the most relevant trends in this area is the adoption of mobile friendly strategies. A survey published in 2019 by Mobile Time in partnership with Opinion Box highlighted that 85% of Brazilians buy online with their smartphones. Since then, the e-commerce sector has been growing.
Examples of O2O businesses are carpool apps, car sharing and even online delivery services. In these cases, the consumer makes the purchase or purchases the service digitally, but enjoys it in a physical medium, or offline.
Many companies also use the O2O strategy in their business with an in store pick-up model, in which the customer makes an online purchase and picks it up at the company's physical store. For this strategy to work, it is essential that the online inventory is integrated with the physical, and that both environments are prepared to serve them in the best way.