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Why Invest in Rich Materials?

Rich materials are a widely used inbound marketing strategy to generate new opportunities for your business, bringing the best results. Totally versatile, they can be presented in the most diverse formats and media, very easily.

The most common rich material is the e-book, a simple and effective solution that can be applied at various stages of the consumer's journey, as it allows for great depth in a given topic. Infographics are also widely used, due to their ease of understanding, and the fact that they’re visual, illustrative and appealing. Webinars (seminars or lectures) are another common type of rich material, as they can reach widely, whether through audio or video platforms.

Rich materials are extremely important and effective to leverage your business, when applied correctly, as they encourage brand recognition and credibility, generating an identification with the public. They are widely used in attraction marketing, seeking to optimize the conversion funnel, increase persuasion and, therefore, increasingly engage the public.

The reach of rich materials occurs by capturing new leads for the business, or through actions that make existing leads advance in the sales funnel. Because it is such a complete and easily diffused solution, rich materials have become a powerful ally in inbound marketing actions for those looking to engage audiences at every stage of their journey and increase conversion.

How Performa Web Helps You Get the Best Results with Rich Materials

In order for you to achieve the best performance with rich materials, it is necessary that the application of this technique is planned and executed according to your business model.

So, you need to have a customized strategy for your company, created by a team of digital marketing experts.

The best option to plan and execute the creation of rich materials with quality is Performa Web. We are a digital marketing agency with a qualified and specialized team, which aims to bring innovative and individualized solutions that will impact your audience.

With a team of inbound marketing experts, designers and copywriters for content production and rich materials, Performa Web can help you implement a good marketing strategy using rich materials.

With planning and strategy, we work to bring the best results for your brand's growth in a unique and differentiated way, seeking the success of your business. Talk to our experts and help develop the best strategy for your company.

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Talk to our experts and find out how Performa web can help you transform your business.

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