Why Invest in Rich Materials?
Rich materials are a widely used inbound marketing strategy to generate new opportunities for your business, bringing the best results. Totally versatile, they can be presented in the most diverse formats and media, very easily.
The most common rich material is the e-book, a simple and effective solution that can be applied at various stages of the consumer's journey, as it allows for great depth in a given topic. Infographics are also widely used, due to their ease of understanding, and the fact that they’re visual, illustrative and appealing. Webinars (seminars or lectures) are another common type of rich material, as they can reach widely, whether through audio or video platforms.
Rich materials are extremely important and effective to leverage your business, when applied correctly, as they encourage brand recognition and credibility, generating an identification with the public. They are widely used in attraction marketing, seeking to optimize the conversion funnel, increase persuasion and, therefore, increasingly engage the public.
The reach of rich materials occurs by capturing new leads for the business, or through actions that make existing leads advance in the sales funnel. Because it is such a complete and easily diffused solution, rich materials have become a powerful ally in inbound marketing actions for those looking to engage audiences at every stage of their journey and increase conversion.