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What is email marketing automation’s main goal?

Email marketing automation is a set of interactions between company and customers (Leads) being made in an automated way, using the conversion funnel. The main objective of email marketing automation strategies is the acquisition and relationship with leads.

For this to happen efficiently, you’ll need to identify your customer's purchasing interests and develop content related to each of these moments.

The email list must be conquered and, in order for this to happen, the disclosed information needs to be aligned with the needs of its customers. Marketing automation strategies are part of the Inbound Marketing services group.

Key KPIs and Email Automation Service Metrics

However, in digital marketing, in order to unlock its potential, you need to know about KPIs and service metrics.

KPIs are used throughout the company so you can stay aligned with the business strategy, and review it regularly; thus, being able to check if the goals are all in accordance.

This way, it’s possible to verify if it is in focus, promoting the satisfaction and loyalty of each customer, generating a significant KPI.

Service metrics are the cost and repair of how to run your business. Therefore, the entire remuneration of each employee is fully linked to achieving the goals and satisfaction of each customer.

Automate your results with Performa Web

Performa Web is a full service digital marketing agency that offers media management, inbound marketing, business intelligence, development and consulting services.

Our focus is to go beyond expectations, therefore, we seek to offer services that help you leverage your business strategies.

Our team works with high credibility, as capable and certified people. We work with technology and process automation, bringing great results in customer billing.

We are the solution for your company, we bring the growth of your business. So don't waste any more time, get in touch with us today!

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