Email Marketing Automation

Partnerships and Certificates

What is email marketing automation’s main goal?

Email marketing automation is a set of interactions between company and customers (Leads) being made in an automated way, using the conversion funnel. The main objective of email marketing automation strategies is the acquisition and relationship with leads.

For this to happen efficiently, you’ll need to identify your customer's purchasing interests and develop content related to each of these moments.

The email list must be conquered and, in order for this to happen, the disclosed information needs to be aligned with the needs of its customers. Marketing automation strategies are part of the Inbound Marketing services group.

Key KPIs and Email Automation Service Metrics

However, in digital marketing, in order to unlock its potential, you need to know about KPIs and service metrics.

KPIs are used throughout the company so you can stay aligned with the business strategy, and review it regularly; thus, being able to check if the goals are all in accordance.

This way, it’s possible to verify if it is in focus, promoting the satisfaction and loyalty of each customer, generating a significant KPI.

Service metrics are the cost and repair of how to run your business. Therefore, the entire remuneration of each employee is fully linked to achieving the goals and satisfaction of each customer.

Automate your results with Performa Web

Performa Web is a full service digital marketing agency that offers media management, inbound marketing, business intelligence, development and consulting services.

Our focus is to go beyond expectations, therefore, we seek to offer services that help you leverage your business strategies.

Our team works with high credibility, as capable and certified people. We work with technology and process automation, bringing great results in customer billing.

We are the solution for your company, we bring the growth of your business. So don't waste any more time, get in touch with us today!

See our client’s opinions

Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.

GIULIANO REZENDE

NIKE Media Manager

With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.

PEDRO PASQUALUCCI CALÇADA

Marketing Coordinator at Kopenhagen

A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!

ALINE DUTRA

Performance FNAC

It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.

LUCIANO BARRETO

Investor & Strategic Advisor.

Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.