What is email marketing automation’s main goal?
Email marketing automation is a set of interactions between company and customers (Leads) being made in an automated way, using the conversion funnel. The main objective of email marketing automation strategies is the acquisition and relationship with leads.
For this to happen efficiently, you’ll need to identify your customer's purchasing interests and develop content related to each of these moments.
The email list must be conquered and, in order for this to happen, the disclosed information needs to be aligned with the needs of its customers. Marketing automation strategies are part of the Inbound Marketing services group.