SEO for Local Businesses
SEO (search engine optimization) covers strategies and techniques for optimizing websites, pages and content so that they reach the top positions in search engines such as Google, Bing, Yahoo, among others. But there is a very specific aspect that makes all the difference for local businesses: Local SEO.
You don't necessarily need to compete in search engines with big companies and businesses from different regions. Factors such as link building, good content and other well-known SEO practices are not the only way to work organic traffic.
While this competitiveness exists, and the aforementioned factors are important, if you have a local business, a more specific strategy could be the key turning point.
Local SEO assumes three pillars: proximity, prominence and relevance. If someone does a search for your business or services you provide in the region you are in, a local SEO strategy is what ensures you appear first in the results.
You already know that millions of searches are performed on Google every day. But in 2018, a representative of Google itself revealed that about 46% of searches performed have a local intent..
This means that focusing on a localized SEO strategy is essential to stand out. And mainly because there are a significant amount of people to reach.
However, SEO strategies are not simple, and a strategy focused on local SEO demands a lot of attention and knowledge for tracking metrics. So, having the help of experts in the field who can guarantee a good job is imperative.