Paid Media Management

Partnerships and Certificates

Media Management with Machine Learning

Media has a unique way of reaching people and generating better results for companies. All industries can benefit from using online ads to engage, inform and convert their specific audience.

We offer media management services for all customer profiles. We combine our knowledge with the latest innovations in technology and digital marketing strategies. We take advantage of algorithms generated in social networks and in web analytics and machine learning tools to reach the right audience at the right time.

Talk to one of our experts and find out how to expand your online presence and promote digital ads. Find out how to get more visibility, increase your sales with and develop loyalty programs with customers. Increase your sales and improve your relationship with your consumer audience.

Perform above expectations with Performa Web's digital marketing services.

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Paid Media Management Deliverables

Links Patrocinados

Basic

Intermediate

Advanced

Media Plan

Number of campaign keywords

Up to 2.000

Up to 10.000

Keyword research and selection

ADVANCED keyword research and selection

−

Recurring keyword evaluation and adjustments

Industry analysis

−

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Social Ads

Basic

Intermediate

Advanced

Social media remarketing ad and campaign

Monthly ad segmentation and ad copy adjustments

Demographic segmentation

Keywords, interests, and user intention segmentation

Segmentation by Workplace/Occupation/School

Segmentation by company size, sector, position etc

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Remarketing

Basic

Intermediate

Advanced

Remarketing for Social Ads

−

Remarketing for sponsored links

−

Remarketing for text ads and banners (if banner ads are included, provided by the client or if the creative banner design is paid for)

−

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Comparadores de Preços

Basic

Intermediate

Advanced

Price strategy

Client recommendation strategy

Partner integration via API or XML

−

Campaign execution

Results reports

Standard (1 screen)

Custom (1 screen)

Custom (multiple screens)

Market reports

−

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Mídia Programática

Basic

Intermediate

Advanced

Joint definition of campaign goals

Campaign strategy planning

Target audience segmentation

Creative analysis

Seleção e relacionamento com parceiros (DMP & DSP)

Campaign execution

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Marketplace Ads

Basic

Intermediate

Advanced

Campanha e anúncio de remarketing

Monthly ad segmentation and ad copy adjustments

Demographic segmentation

Keywords, interests, and user intention segmentation

Mobile-optimized ads

Dedicated social media advertising account manager

−

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Do you need a personalized plan? Get in touch with us.

Check the list of all deliverables Paid Media Management See summary of the list of Paid Media Management

Quer saber mais sobre os serviços de gestão de mídia

See our client’s opinions

Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.

GIULIANO REZENDE

NIKE Media Manager

With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.

PEDRO PASQUALUCCI CALÇADA

Marketing Coordinator at Kopenhagen

A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!

ALINE DUTRA

Performance FNAC

It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.

LUCIANO BARRETO

Investor & Strategic Advisor.

Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.