Create Relevant Content
SEO (search engine optimization) is a set of techniques used in digital marketing with the objective of highlighting your website in internet search engines, attracting more organic traffic.
In order to achieve the best SEO results, you need to consider several factors, such as: page load speed, user experience, brand reputation, and finally, page content.
All of this means that SEO-optimized content must be carefully planned and executed, including keywords and CTAs that grab the user's attention and deliver the solution to their problems directly and clearly.
These are the factors that will keep your persona interested in your website or blog, making them follow the customer journey in a natural way.
Besides, this can also improve the user experience (UX) on your website pages, by making them feel motivated to continue consuming that content. This is only possible if the company creates and delivers the best possible content to the user, that is, the simplest and most relevant, according to their needs.