What can Customer Service 2.0 do for your social networks?
The presence of social networks must be carefully evaluated by companies. It’s one of the main relationship strategies. It's not just about posts and shares, it also includes great customer service.
Offering customer service through social networks demonstrates that the company is always attentive to its audience. In other words, your company creates bonds, interactions, and generates positive mentions, thus attracting new consumers.
The benefit goes beyond that! Of course, strengthening the relationship between customer/company is important, but there is another strong point! Customer Service 2.0, when used via chat or website, becomes an excellent chance to get leads.
And how does this happen? We usually ask for basic information in order to proceed with the service. And through this information, you can already see if you are a qualified lead or not. And so, you can continue with the other strategies to maintain customer loyalty.