About ASO (App Store Optimization)
After so much effort and dedication to develop your app, it's only fair to publicize your work. App Store Optimization (ASO) can help you with that.
App Store Optimization, also known as ASO, consists of a series of strategic and tactical actions to optimize your application in online stores such as Google Play and Apple Store. This way, your app will be more viewed and will have more chances of being downloaded by users.
In a simplified way, ASO (App Store Optimization) can be compared to SEO strategies, where optimizations are carried out with the objective of attracting more organic traffic to your website, blog or e-commerce.
But there are some basic differences between SEO (Search Engine Optimization) and ASO (App Store Optimization) that are worth mentioning. When it comes to ASO, the important requirements for “ranking” in virtual stores are: application title and description, backlinks, application reviews, use of keywords, among others.
And, of course, the goals of each optimization vary as well. With ASO, the main objective is to increase the amount of application downloads and decrease installation rates, while SEO works with other metrics and goals.