How we work
Here at Performa Web, we have a team specialized in media and performance management. Our work with remarketing includes
- Creating lists and target audience segmentations in order to impact these users - whether at the time of a new search, through remarketing lists for search ads (RSLA), or while browsing;
- Planning of remarketing campaigns strategies;
- Recurring results reporting, market monitoring and competitor analysis
Our great differential lies in the ability to create strategies that reach the consumer with the right message, in an ideal format and at the right time for conversion, according to each business objective.
Our remarketing campaigns aim to focus on 4 main pillars:
We use technology in all our digital marketing processes and services. We use machine learning to automate recurring processes, continuously improving the performance of campaigns.
In our operational pillar, PW's team of media specialists works throughout the process of optimizing the structure of campaigns. This process is recurrent and aims at continuous improvement of performance.
In the tactical pillar, we seek to have as much contact as possible with our customers and partners, acting with a sense of urgency and transparency throughout the entire process.
Our media managers are responsible for maintaining campaigns and constantly reviewing their performance. In this pillar, we regularly review the efficiency of the advertisements based on the achievement of our clients' goals and objectives.
With these pillars, Performa Web is able to analyze the performance of remarketing campaigns and act on their continuous improvement. Find out how we can help you optimize your digital marketing results.