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Email marketing to consolidate your business

Email marketing helps create a closer relationship between the consumer and the company, as well as being an effective way to increase your sales and achieve your marketing goals.

In a creative way, with clear texts and CTAs, content is sent by a trigger tool and reaches your audience via email, with contacts previously segmented by you.

This content can be varied: promotions, messages, offers and products, releases or simple information. Formats are also flexible and vary according to objectives.

It’s also worth mentioning that there are several types of email marketing, such as newsletters, promotions and offers, marketing automation emails, among others.

Perform above expectations with Performa Web's digital marketing services.

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Email Marketing Deliverables

Email marketing strategy
Email marketing management
1 email per week
2 emails per week
4 emails per week
E-mail marketing design
standard template
Email marketing automation (optional)
BRL 1,000.00
BRL 2,000.00
BRL 3,500.00
BRL 2,800.00
BRL 5,000.00
BRL 9,000.00
Email copywriting
Basic creative graphics for visual engagement (up to two per email)
Campaign strategy and target
Design editing for each email
Up to 2x
Up to 3x
Up to 4x
Email encoding
Split test subject lines
Conversion tracking
Email testing on 24 email clients
Open rate analysis
Click rate analysis
Monthly/quarterly lead generation reports
Standard (1 screen)
Custom (1 screen)
List split testing
Subscription list management
Initial creation of email template (fully responsive pre-built template)
Call-to-action strategy
Email layout prototype
Editing for sending creative by email
HTML Creative elaboration
Testing on 20+ email clients
Mobile email testing
Email marketing delivery scheduling assistance
1 hour strategy call with a PW email marketing expert
We provide email marketing tips - after the first or second delivery (analysis / performance analysis)
Responsive design and testing

Quer saber mais sobre os serviços de gestão de mídia

Types of Email Marketing

Newsletters are emails sent periodically to your contact base, with informative and simple content. It can be content with posts from your blog, news about your company or any other periodic content. There are also other types of periodic emails, such as promotions and offers, which are intended to present the product or service to your audience or encourage them to make a purchase.

On the other hand, email marketing automation consists of a flow of emails automatically triggered to your audience, at time intervals defined by you. With automations, it’s possible to schedule different communications according to the user's interaction with the email, creating greater engagement of your contact with the email.

Essas estratégias podem (e devem!) ser usadas de maneira integrada, considerando também outras ações de marketing digital.

These strategies can (and should!) be used in an integrated way, also considering other digital marketing actions.

The great advantage of email marketing is that your persona or target audience will hardly ever not have an email. In this way, communication can be done quickly and effectively on a platform that the user already uses on a daily basis.

Our Methodology

Email marketing campaigns must be well planned and executed. Performa Web can help your company to implement the best email marketing strategies and integrate them with other actions. That way, we can optimize the customer journey and leverage their sales.

With Performa Web, the segmentation of your audience will be done in a professional manner, by a specialized team that understands your business. We also create pieces with assertive text, images and CTAs, understanding the most effective approach for each step of the customer's journey.

Talk to one of Performa Web's professionals and find out how to leverage your business with this digital marketing strategy!

Our Key KPIs

The form and content of email marketing should always vary according to customer demand at that time. In other words, it is often necessary to measure which techniques are or are not working for your audience.

The email open rate is the most basic KPI of email marketing campaigns as it indicates how many leads opened the outgoing email.

The clickthrough rate is also very important and shows how many leads actually clicked on the link within the email content. Conversion rate shows how many customers performed a specific action, such as completing a purchase, for example.

In any case, it’s important to analyze the metrics according to the objectives of each action, understanding the KPIs in an integrated manner with your company's marketing. To understand the performance of your email marketing actions, contact someone who understands the subject.

See our client’s opinions

We have clients in different segments

Kipling Maxmilhas Movida Nike Meet our clients Coca-Cola Kopenhagen Transamerica Comandatuba New Balance

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Talk to our experts and find out how Performa web can help you transform your business.

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