Our adopted metholody for email design
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This is a golden tip. Instead of a single image inserted into the email body message, you can choose to use an image in HTML format - using an email trigger platform that has ready-made templates in HTML being a more suitable option.
Another option is to create templates from scratch, however, using ready-made templates will speed up the process.
The platforms MailChimp, Sendinblue and Nitronews, offer free templates in basic HTML templates, providing a specific number of triggers per month.
If you would like to buy different design models, you get them on the website Theme Forest.
Invest in a well-designed email marketing layout, as it determines how information is consumed. A well-designed email attracts people's attention towards reading it.
A tip is to provide the most important information, such as the CTA, right on the top bar of the layout. This way, you will be attracting the reader's attention, and consequently increasing your conversion rate.
Another tip to have a well-designed layout is to invest in light images, as very heavy images take a long time to load and discourage reading of the content, and may also be classified as SPAM.
The website Tinypng, can help you with that by reducing the weight of the images while maintaining their quality.
Always invest in high quality images, which can be found in a paid or free image bank.