Why is media consulting essential?
First of all, you need to understand what a media consultant does. In general,
this professional makes a “diagnosis” of your social networks, then figures out which is
the best website for your business, and shows the paths that must be followed by marketing, always towards success.
Probably, you want some reasons for getting a media consultant to take a look at your company,
right? If that's what’s missing, check out good reasons to hire the work of a consultant
Analysis of the current situation of digital marketing
Don’t assume that all the digital marketing done until this moment will be thrown away!
What media consulting does is precisely find the strengths and weaknesses
in the work that was already being done digitally, if there had been any previous work.
From this analysis, the next paths will be directed according to the objectives
of your company. They can be: greater customer capture, increased visibility of your brand or any other needs of your business.
Also, the financial investment made up to the present moment will be evaluated,
as well as what the future changes should be - including budgetary ones.
Planning the next steps
After the media consultant makes their diagnosis, the recommendations (“advice”) for the next strategies will be carried out, always aiming to improve the company's performance in media management.
These are some of the things that may be advised:
- A diagnosis of the performance of current campaigns (if there are any);
- Channels that could be better used or abolished;
- Definition of KPIs and performance indicators of your business;
- Mechanisms to increase indicators;
- Optimal distribution between paid and organic traffic;
- Targeting the best language and the best way to approach your persona.
Analysis of the results
Do not think that your media consultant will abandon you! Although the first two stages are more complex than the others, this professional will also be present in the evaluation of the results - after all, there is always something to improve.