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How to optimize your website's speed

More important than offering a beautiful website is offering a website that is fast and easy to use. Therefore, it is important to invest in optimizing your website’s speed.

This is one of the most relevant concepts of CRO (conversion rate optimization), conversion rate optimization, which is based on four pillars:

  • User experience (UX);
  • Relevant content;
  • Product details;
  • User's purchase journey.

Through analytics, this strategy allows you to increase the number of conversions for your virtual business without necessarily increasing traffic.

The idea is that improving the speed and how easily users can browse through your pages will convert more of your current visitors and increase your business' conversion rate. This is possible through A/B testing, mapping of interactions, understanding your existing audience and, above all, constant optimization of your website.

Therefore, by optimizing your website speed and structuring a CRO strategy, you can increase your conversion rate and reduce your CAC (cost per customer acquisition).

In addition, speed optimization also contributes to improving SEO (search engine optimization), making your website more easily found by Google and other search engines, which will attract more organic traffic.

Perform above expectations with Performa Web's digital marketing services.

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Website Speed Optimization Deliverables

Total project hours
From BRL 3,500.00
From BRL 6,500.00
From BRL 11,500.00
Current speed lower than 25%
15% to 30% average increase
20% to 35% average increase
25% to 50% average increase
Current speed between 26% and 50%
5% to 15% average increase
10% to 20% average increase
15% to 25% average increase
Current speed between 51% and 66%
2% to 10% average increase
4% to 12% average increase
5% to 15% average increase
Current speed between 67% and 74%
Little increase
A few %
A few %

Quer saber mais sobre os serviços de gestão de mídia

How we work

To offer the best result to our customers, Performa Web performs an in-depth analysis of the usability and speed of your website, generating insights for possible improvements.

We rely on technology through the use of various tools that allow us to extract a large amount of accurate data. After the analysis, we identified the main points for improvement and prepared an implementation roadmap, prioritizing the items with the greatest impact and the least complexity of execution.

With this, we were able to map the actions needed to optimize the speed of your website, attacking the main points for improvement.

Performa Web's Key KPIs

At Performa Web, we consider some performance indicators to gauge the speed of the site. Some of them are:

  • Evolution of your brand positioning;

  • Better ranking in search engines;

  • Improved browsing experience and website usability;

  • Greater retention of page traffic;

  • Increased e-commerce conversion rate;

  • CAC reduction

These indicators must be evaluated in an integrated way, also considering other aspects of digital marketing. To get the best speed optimization service for your website, contact Performa Web’s experts and find out how we can improve your business’ performance!

See our client’s opinions

We have clients in different segments

Kipling Maxmilhas Movida Nike Meet our clients Coca-Cola Kopenhagen Transamerica Comandatuba New Balance

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Talk to our experts and find out how Performa web can help you transform your business.

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