How to optimize your website's speed
More important than offering a beautiful website is offering a website that is fast and easy to use. Therefore, it is important to invest in optimizing your website’s speed.
This is one of the most relevant concepts of CRO (conversion rate optimization), conversion rate optimization, which is based on four pillars:
- User experience (UX);
- Relevant content;
- Product details;
- User's purchase journey.
Through analytics, this strategy allows you to increase the number of conversions for your virtual business without necessarily increasing traffic.
The idea is that improving the speed and how easily users can browse through your pages will convert more of your current visitors and increase your business' conversion rate. This is possible through A/B testing, mapping of interactions, understanding your existing audience and, above all, constant optimization of your website.
Therefore, by optimizing your website speed and structuring a CRO strategy, you can increase your conversion rate and reduce your CAC (cost per customer acquisition).
In addition, speed optimization also contributes to improving SEO (search engine optimization), making your website more easily found by Google and other search engines, which will attract more organic traffic.