Connecting users and brands with Google local ads
Does your company have a website and a digital marketing strategy already in place, but the results are still not as impressive as you would like? On the internet, the potential for financial returns is high, but so is competitiveness. That’s why there are a variety of tools that you can use to your advantage. A good way to boost results is to invest in Google local ads.
Google's local ads are a form of O2O (online to offline) strategy, connecting users and brands on a physical medium through digital ads.
When people search for nearby businesses on Google searches or Google Maps, they may see local search ads that display your business locations or stores.
Local ads bring several advantages listed by Google itself:
- They promote increased visits and traffic to your business;
- They make it easy for potential customers who need the services you provide: they can get in touch with you more easily. Google Local Ads allows you to add the option to place calls to your location
- They allow you to inform potential customers about what you do and what your business is. Thus, potential customers already come to you with the main relevant information to closing deals, making it easier for your sales team
They are a tool that, when used along a good media management strategy, can greatly boost your business' sales results.
Good local ads, when there’s good copywriting techniques and they’re correctly segmented, also have a good online to offline (O2O) impact, ensuring consumer engagement with your brand beyond the virtual environment.