Challenge: Boosting app downloads and sales in a new channel
Submarino Viagens was a pioneer in the online sale of airline tickets, hotel accommodations, cruises and travel packages in Brazil. The company has competitive and guaranteed offers in more than 200 thousand hotels and 750 airlines around the world, offering options for leisure or business travelers, whether accompanied or alone. Since 2015, Submarino Viagens has been part of CVC Corp, the largest group of travel companies in the Americas.
In 2019, Submarino Viagens launched an application to offer its consumers a new purchase option. To ensure a successful launch, the main challenges were boosting app downloads and promoting sales through this new channel.
Results: Promoting in-app purchases
Performa Web embraced this project and developed a robust plan based on the best practices in the market. For each operating system, the media team created a campaign to install the App and another to carry out the action, such as airline tickets sales, going for the two main objectives of Submarino Viagens.
In each group, different ad formats were run to increase the reach of campaigns and generate input data for machine learning.
Finally, in order to qualify the customers’ propensity to buy, events were created according to the user's navigation depth in the App.
All these actions contributed to improving the results of smart bidding (tCPI and tCPA), reaching both the primary objectives (app downloads) and secondary (sales through the new channel).
E o resultado superou todas as expectativas: já nos três primeiros meses de campanha, o aplicativo foi instalado por mais de 100 mil usuários e a rentabilidade do App foi 40% maior que a do próprio site!
+ 40% ROAS(compared to the website)
- 11% CPI(cost per installation)
See our client’s opinions
Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.
With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.
A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!
It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.
Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.
Meet our success stories
Kopenhagen conquers 48% of total sales with media strategiesLearn more Services: media management, business intelligence
Viagens increases revenue in 57%Learn more Services: media management, consulting and strategy, machine learning
Nova Flor increases 4x its e-commerce conversion rateLearn more Services: media management, CRO, SEO
Nike Cyber Week
Nike increases e-commerce revenue by 89% with integrated paid media strategyLearn more Services: paid media management
Anfitrião Prime increases organic website traffic by 800%Learn more Services: Site load time, SEO
Vetor Editora increases its revenue by 204% with paid media strategiesLearn more Services: paid media management
Kopenhagen conquista 48% de vendas total com estratégias de mídiaVer Case Serviços: gestão de mídia, business intelligence
Submarino Viagens aumenta receita em 57%Ver Case Serviços: gestão de mídia, consultoria e estratégia, machine learning
Nova Flor aumenta 4x a taxa de conversão do e-commerceVer Case Serviços: gestão de mídia, CRO, SEO
Nike Cyber Week
Nike aumenta receita do e-commerce em 89% com estratégia integrada de mídia pagaVer Case Serviços: gestão de mídia
Anfitrião Prime aumenta em 800% tráfego orgânico do seu siteVer Case Serviços: Tempo Carregamento do Site, SEO
Vetor Editora aumenta em 204% a sua receita com estratégias de mídia pagaVer Case Serviços: gestão de mídia
The Pillars of Performa Web’s Services
Our media management services gather the best market practices that favor the optimization of the results planned by your company. We have a unique and comprehensive portfolio. It’s ideal for those looking for efficiency and quality for digital marketing campaigns.
Attracting new leads and optimizing the customer journey are the main challenges of inbound marketing. In this service pillar, we work with the production of relevant content for websites, social networks, email marketing and rich materials, with techniques that increase your brand's visibility. Inbound marketing services also include marketing automation and SEO.
As a technology-focused digital marketing agency, we take advantage of all its qualities to promote strategies that improve our clients' visibility. Institutional and e-commerce website development services stand out for offering the best user experience, in addition to responsive design oriented to SEO and performance.
Performa Web's business intelligence actions aim to efficiently manage our clients' data. All planning must be measured and monitored in order to obtain efficient results. We help your company transform data into insights, contributing to your business decision making.
Performa Web's consulting and strategy services offer an in-depth analysis of your business, as well as technical and analytical notes to identify opportunities and continuous improvement in digital marketing. Our team of experts offers a 360º view on strategy, marketing and business.