Technology that benefits productivity
With 93 years of history, Kopenhagen, a 100% Brazilian brand, was born with a purpose: to create unique emotions from the unique flavor of its chocolate. And this goal is increasingly consolidated every year.
During the COVID-19 pandemic, businesses closed and many companies needed to adapt their internal structure to serve online. With Kopenhagen it was no different and the company had to transform e-commerce into the main protagonist for the sale of the brand's products.
To ensure that the commercial operation was successful on all results, the company needed to speed up the omnichannel process, optimize its inventory management, update its shipping policy, improve the visibility of its e-commerce for organic search, and improve the shopping experience.
Result: Digital revolution and lots of chocolate
In order for Kopenhagen to achieve these results, Performa Web developed a media plan focused on Easter sales. Different types of affiliate marketing campaigns (Lomadee), Google Search, Facebook Ads were created, with specific targeting according to the journey of each customer.
In addition, Kopenhagen had the support of PW's Business Intelligence specialists to create reports and dashboards that showed real-time Easter campaign results and all the metrics necessary to understand the behavior of the business.
+ 2.8 millionvisits to the website
90% of the channel's sales sharein Search+Shopping paid media strategies
+ 70 thousandorders generated in e-commerce
See our client’s opinions
With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.
Meet our success stories
App achieves profitability 40% bigger than its websiteLearn more Services: media management, campaigns for apps
Viagens increases revenue in 57%Learn more Services: media management, consulting and strategy, machine learning
Nova Flor increases 4x its e-commerce conversion rateLearn more Services: media management, CRO, SEO
Nike Cyber Week
Nike increases e-commerce revenue by 89% with integrated paid media strategyLearn more Services: paid media management
Anfitrião Prime increases organic website traffic by 800%Learn more Services: Site load time, SEO
Vetor Editora increases its revenue by 204% with paid media strategiesLearn more Services: paid media management
Aplicativo atinge rentabilidade 40% maior que a do siteVer Case Serviços: gestão de mídia, campanhas para apps
Submarino Viagens aumenta receita em 57%Ver Case Serviços: gestão de mídia, consultoria e estratégia, machine learning
Nova Flor aumenta 4x a taxa de conversão do e-commerceVer Case Serviços: gestão de mídia, CRO, SEO
Nike Cyber Week
Nike aumenta receita do e-commerce em 89% com estratégia integrada de mídia pagaVer Case Serviços: gestão de mídia
Anfitrião Prime aumenta em 800% tráfego orgânico do seu siteVer Case Serviços: Tempo Carregamento do Site, SEO
Vetor Editora aumenta em 204% a sua receita com estratégias de mídia pagaVer Case Serviços: gestão de mídia
The Pillars of Performa Web’s Services
Our media management services gather the best market practices that favor the optimization of the results planned by your company. We have a unique and comprehensive portfolio. It’s ideal for those looking for efficiency and quality for digital marketing campaigns.
Attracting new leads and optimizing the customer journey are the main challenges of inbound marketing. In this service pillar, we work with the production of relevant content for websites, social networks, email marketing and rich materials, with techniques that increase your brand's visibility. Inbound marketing services also include marketing automation and SEO.
As a technology-focused digital marketing agency, we take advantage of all its qualities to promote strategies that improve our clients' visibility. Institutional and e-commerce website development services stand out for offering the best user experience, in addition to responsive design oriented to SEO and performance.
Performa Web's business intelligence actions aim to efficiently manage our clients' data. All planning must be measured and monitored in order to obtain efficient results. We help your company transform data into insights, contributing to your business decision making.
Performa Web's consulting and strategy services offer an in-depth analysis of your business, as well as technical and analytical notes to identify opportunities and continuous improvement in digital marketing. Our team of experts offers a 360º view on strategy, marketing and business.