Technology that benefits productivity

With 93 years of history, Kopenhagen, a 100% Brazilian brand, was born with a purpose: to create unique emotions from the unique flavor of its chocolate. And this goal is increasingly consolidated every year.

During the COVID-19 pandemic, businesses closed and many companies needed to adapt their internal structure to serve online. With Kopenhagen it was no different and the company had to transform e-commerce into the main protagonist for the sale of the brand's products.

To ensure that the commercial operation was successful on all results, the company needed to speed up the omnichannel process, optimize its inventory management, update its shipping policy, improve the visibility of its e-commerce for organic search, and improve the shopping experience.

website kopenhagen

Result: Digital revolution and lots of chocolate

In order for Kopenhagen to achieve these results, Performa Web developed a media plan focused on Easter sales. Different types of affiliate marketing campaigns (Lomadee), Google Search, Facebook Ads were created, with specific targeting according to the journey of each customer.

In addition, Kopenhagen had the support of PW's Business Intelligence specialists to create reports and dashboards that showed real-time Easter campaign results and all the metrics necessary to understand the behavior of the business.

Web Performa promoted a transformation in e-commerce Kopenhagen with Google ads, O2O, app campaigns, remarketing, social ads, e-commerce, omnichannel, tagueamento de sites e data extraction services.

Results achieved

  • + 2.8 million

    visits to the website
  • 90% of the channel's sales share

    in Search+Shopping paid media strategies
  • + 70 thousand

    orders generated in e-commerce

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  • + 8 Billion


  • + 400 Million

    Reais Invested

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