Challenge: Positioning Anfitrião Prime as a relevant player in the market
With an innovative proposal, Anfitrião Prime was created in 2019 with the goal to professionalize and increase income from vacation rental properties. With a team specialized in real estate tourism, the startup has sophisticated technology, rate pricing algorithms, well-structured operational processes and opportunities for those who own a vacation home.
Anfitrião Prime creates ads and publishes on the main reservation sites in Brazil, such as Airbnb, VRBO (Alugue Temporada), Booking.com, among others. In addition, the company answers guests' queries on a 24-hour service and offers complementary services for the owner, such as professional photography of the property, cleaning and maintenance.
As a startup with just two years of operation, Anfitrião Prime needed to consolidate its online presence and increase its relevance in the main search engines. The company also viewed the user experience as a key to its success, and its website should reflect this concern."