Challenge: Increasing traffic and boosting e-commerce sales
Nova Flor, part of the Giuliana Flores group, is an online flower shop that was born to offer an easy-access option for those who want to gift flowers. The company has been present in the market since the early 2000s and delivers arrangements and gifts throughout Brazil. In its catalog, there are several options of flowers, arrangements, baskets and accessories for all tastes and budgets, made with high quality and care.
Nova Flor had a very clear challenge: reversing the results of its e-commerce and boosting online sales. We needed to draw up a strategic plan to change this situation, considering aspects such as the website's conversion rate, media management campaigns and SEO optimization.
Results: Increased website traffic and conversion rate
Para superar o desafio proposto pela Nova Flor dentro do tempo estipulado de 6 meses, a Performa Web estruturou uma estratégia integrada que contou com a colaboração de diversas áreas."
We combined the restructuring of media campaigns with an incisive plan to improve the site, based on CRO (conversion rate optimization) and SEO (search engine optimization) methodologies and actions.
First, we carried out an e-commerce technical diagnosis and mapped opportunities for improvement, taking into account CRO and SEO. best practices. In addition, we expanded the semantic field of keywords to cover all regions of the country, with the aim of improving the organic positioning of Nova Flor's e-commerce in the main search engines.
The results exceeded expectations in the first few months. In addition to the increase in organic and paid traffic, the conversion rate increased 4 times and ROAS was multiplied by 7!
+ 4xConversion Ratio (CVR)
140%organic traffic clicks (YoY)
See our client’s opinions
Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.
With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.
A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!
It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.
Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.
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The Pillars of Performa Web’s Services
Our media management services gather the best market practices that favor the optimization of the results planned by your company. We have a unique and comprehensive portfolio. It’s ideal for those looking for efficiency and quality for digital marketing campaigns.
Attracting new leads and optimizing the customer journey are the main challenges of inbound marketing. In this service pillar, we work with the production of relevant content for websites, social networks, email marketing and rich materials, with techniques that increase your brand's visibility. Inbound marketing services also include marketing automation and SEO.
As a technology-focused digital marketing agency, we take advantage of all its qualities to promote strategies that improve our clients' visibility. Institutional and e-commerce website development services stand out for offering the best user experience, in addition to responsive design oriented to SEO and performance.
Performa Web's business intelligence actions aim to efficiently manage our clients' data. All planning must be measured and monitored in order to obtain efficient results. We help your company transform data into insights, contributing to your business decision making.
Performa Web's consulting and strategy services offer an in-depth analysis of your business, as well as technical and analytical notes to identify opportunities and continuous improvement in digital marketing. Our team of experts offers a 360º view on strategy, marketing and business.