Challenge: Boosting Cyber Week Sales, Even During the Pandemic
Nike is known as one of the world's largest apparel, footwear and sporting goods companies. Founded in the 70s, the brand revolutionized the industry by selling high performance sports shoes, becoming a symbol of quality and comfort. In addition, Nike has the support of top athletes and celebrities from the sports world, such as Tiger Woods and Lebron James, and football teams - such as Chelsea, Barcelona and Paris Saint-Germain.
The company celebrates more than 10 years of continuous investment in Brazil and currently contributes to making sport accessible to around 300,000 children and young people every year, in addition to helping more than 150 social organizations from all regions of the country.
Nike.com already had a mature and well-developed ad account, but due to the pandemic and changes in consumer behavior during the quarantine period, sales during Cyber Week (the week after Black Friday) were a challenge for the company. Performa Web aimed to help Nike liquidate its product inventory and boost sales with discounts and offers.